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The aim of the study was to examine the impact of perceived risk on travel behavior and information search, and explore the mediating effect of tourist type. The results based on a quantitative survey of Finnish travelers' show how risk-prudent and risk-aversive tourists use specific types of...

Björk, P.; Kauppinen-Räisänen, H.
Routledge, Oslo, Norway
Scandinavian Journal of Hospitality and Tourism, 2011, 11, 3, pp 306-323