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Abstract

Digital storytelling is a key factor used by fundraisers to attract investors to crowdfunding projects. Despite the important role of digital storytelling in consumer persuasion, research on the effect of digital storytelling on consumer behavior is scarce in the visitor economy crowdfunding...

Author(s)
Kim MyungJa; Hall, C. M.
Publisher
Elsevier B.V., Amsterdam, Netherlands
Citation
Tourism Management Perspectives, 2020, 34,
Abstract

Using the theory of planned behavior (TPB) model, this research aimed to investigate which important factors affect the potential behavior of rural tourism tourists. It also sought to identify the effects of social networking service (SNS) use on the rural tourism using TPB model. For analysis, a...

Author(s)
Joo Yeajin; Seok Hwayoon; Nam Yoonjae
Publisher
MDPI AG, Basel, Switzerland
Citation
Sustainability, 2020, 12, 10,
Abstract

Customer retention has been one of the most recognized research issues in the service industry. The next on the list is predicting customer behaviour or understanding customer intent, which is particularly important for the hospitality and tourism industries. This study investigates the customers'...

Author(s)
Park EuNil; Kang JiWon; Choi DaeJin; Han JinYoung
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 5, pp 605-611
Abstract

By adopting the new 5A model of Marketing 4.0, which conceptualizes a consumer-driven paradigm shift in digital marketing, this study empirically investigated food tourists' connectivity throughout the 5A process (aware, appeal, ask, act, and advocate). Furthermore, we compared the 5A journeys of...

Author(s)
Hwang JoHye; Kim JinYoung
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2020, 25, 1, pp 27-38
Abstract

The new media provide alternative ways for consumers to enjoy TV series and fertile ground for researchers to analyse the stardom process. We analyse the case of Korean actors performing in K-drama productions that are globally made available through online platforms, testing alternative theories...

Author(s)
Kim JinJu; Sintas, J. L.
Publisher
Taylor & Francis, Abingdon, UK
Citation
Creative Industries Journal, 2020, 13, 1, pp 50-71
Abstract

The 13 articles that form this special issue contribute to our understanding of the changes taking place in tourism as a result of the growth of the sharing economy and its contested links to overtourism. Topics addressed include, among others: the views of residents on the impact of the Airbnb...

Author(s)
Moreno-Gil, S.; Coca-Stefaniak, J. A.
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Tourism Cities, 2020, 6, 1, pp 1-260
Abstract

Purpose: The purpose of this study is to document how a traditional residential neighborhood, Ihwa village in Seoul, South Korea, is transformed into a tourist attraction and demonstrate the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders that emerged in...

Author(s)
Jang HoChan; Park MinKyung
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Tourism Cities, 2020, 6, 1, pp 233-260
Abstract

Although behavioral mimicry occurs when customers make decisions, researchers have paid little attention to how behavioral mimicry might affect food choices and subsequent behavioral intentions, especially in social networking. Therefore, this study examined how menu choice failure after using menu ...

Author(s)
Seo Sunhee; Kim Kawon
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2020, 86,
Abstract

The increased usage of digital communication technologies has transformed online engagement into a key aspect of the modern customer experience in the hospitality industry. The flow theory is especially important for understanding customer engagement in the online environment. The purpose of this...

Author(s)
Kim BoMin; Yoo, M.; Yang Wan
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2020, 44, 2, pp 252-277
Abstract

Recreation and tourism are important ways that people interact with and derive benefits from natural environments. Understanding how and where nature provides recreational opportunities and benefits is necessary for management decisions that impact the environment. This study develops and tests an...

Author(s)
Fisher, D. M.; Wood, S. A.; Roh YoungHee; Kim ChoongKi
Publisher
MDPI AG, Basel, Switzerland
Citation
Land, 2019, 8, 5, pp 73

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