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This study examines Chinese outbound tourists' motivations of visiting Israel, as a highly volatile destination. Employing means-end theory and its associated laddering technique, the study identified 6 means-end patterns (including 14 dominant means-end chains) to illustrate tourists' motivations...

Wen Jun; Huang SongShan
Routledge, Abingdon, UK
Tourism Recreation Research, 2020, 45, 1, pp 80-93