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The political changes in Eastern Europe in recent months and the increasing integration of once communist economies into western style society reinforce awareness of the notion of neighbours living interdependently in McCluhan's 'global village'. Tourism is now the world's leading industry and...
Focusing on the UK travel firm Regent Holidays, this chapter exemplifies some of the geopolitics behind the role of a select few Western tour companies who, operating on the periphery of business logic, managed to open doors into Central and Eastern Europe and influence Western tourists'...