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The idea of "Keeping Up with the Joneses" was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing...

Siegel, L. A.; Wang Dan
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 159-175