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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:

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Based on user-generated content from a social media website, this study investigated the impact of a popular film in China-Lost in Thailand-on tourist behavior at the destination. The authors analyzed tourist volumes and conducted social network analysis and content analysis to explore the...

Du YingYing; Li JunYi; Pan Bing; Zhang YanYan
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2020, 26, 3, pp 365-377