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Abstract

With contemporary cultural transformation and the expansion of consumption, tourism has been elevated to embodied consumption of the entire tourist destination. This study examined the case of Liangshan in the Shandong province - the birthplace of the famous story of Water Margin in Chinese...

Author(s)
Jiang Liao; Yu, L.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Geographies, 2020, 22, 1, pp 127-150
Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
Abstract

Tourism slogan is an important part of destination branding and marketing. This study uncovers the mechanism of tourism slogans on travel intention based on USP theory. Study 1 utilizes a content analysis to quantify China's 5A-class tourist resorts' slogans by applying USP (Unique Selling...

Author(s)
Wang Ying; Huang Li; Li JiXin; Yang Yang
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 4, pp 415-427
AbstractFull Text

Most tourism studies focus on tourism destinations such as cities or countries, and there are relatively few studies on festivals and events. The basic customer-based brand equity (CBBE) model assumes that brand value is directly generated by brand awareness, brand image, brand quality, and brand...

Author(s)
Weng WongPong [Weng, W. P. P. ]
Publisher
Tourism Educators Association of Malaysia, Selangor, Malaysia
Citation
TEAM Journal of Hospitality and Tourism, 2016, 13, 1, pp 15-26