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Full TextCABI Book Chapter Info
Cover for Tourism policy and the challenge of seasonality: the case of the Balearic Islands.

This chapter studies the role of tourism policy in providing adequate responses to the challenge of seasonality at a crowded coastal destination in Spain, the Balearic Islands. The study starts by developing a qualitative review of the evolution of successive marketing plans in the Balearics in the ...

Alemany, M.; García, M. A.; Aguilo, Á.
2016 CABI (H ISBN 9781780646978)
Book chapter