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CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:

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Full TextCABI Book Chapter Info
Cover for Co-creation of value and social media: how?

This chapter begins by outlining how value co-creation offers a new paradigm that fosters growth, innovation and competitive advantage for companies and destination authorities. It then draws attention to the renaissance presently occurring in the market, and how conditions and dimensions of this...

Yüksel, A.; Yanik, A.
2018 CAB International (H ISBN 9781786395030)
Book chapter