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The overall purpose of this study is to examine the moderating roles of gender and generation in the effects of perceived destination image on tourist attitude and visit intention among Chinese potential tourists to Australia. Australia is one of the preferred destinations to Chinese tourists, and...

Huang SongShan; Veen, R. van der
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2019, 25, 3, pp 375-389