Purpose: This study aims to investigate the determinants of herd behavior in online hotel service evaluations, focusing on the cultural and geographic distance characteristics of customers. Design/methodology/approach: On the basis of 381,462 TripAdvisor reviews of hotels in the USA written by more ...

The idea of "Keeping Up with the Joneses" was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing...

In order to better understand the dynamics of user behavior in the sharing economy platform, a multi-stage study was conducted on how Airbnb hosts articulate themselves online and how consumers respond to different host self-presentation patterns. First, using text mining techniques on a large...

This paper uses a segmented analysis based on age, gender, repeat and first time peer-to-peer accommodation users to examine their motives and concerns influencing their satisfaction. This not only provides an important marketing tool for online accommodation platforms but also informs the...

The effect of consumer participation in online social networking activities on their susceptibility to influence is investigated in a context of restaurant consumption. This research identified a positive relationship between consumers engagement in social networking sites (SNS) on their...

Among young consumers, music streaming can be perceived as a substitute for music piracy. However, streaming can provide a venue for discovering and listening to new releases, and then, gaining access to these new tracks illegally. The objective of this study is to determine if music streaming acts ...

When choosing among restaurants, consumers either look to their peers or to anonymous reviews on the Internet. In this study, we examine the impact of peer versus anonymous social networks on restaurant ratings and revisitation intent. We find that peer networks are substantially more effective in...

Purpose - This paper aims to examine when travelers are more influenced by friends (word-of-mouth [WOM]) with limited knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth [eWOM]) which have immense experience of hotels but cannot know the...

Youth sport events provide communities with an influx of families who travel to provide their children with primary sport experiences. Decisions to participate in these 'sport-cations' are influenced by overall perceptions about the event, opportunities for socializing, and norms derived from...

Purpose - The purpose of this study is to examine if an evoke set exists for pleasure travelers based on the past and future travel destinations of their peer groups. Design/methodology/approach - Researchers distributed a questionnaire to university students enrolled in the same program. The...