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Full TextCABI Book Chapter Info
Cover for Tourism policy and the challenge of seasonality: the case of the Balearic Islands.

This chapter studies the role of tourism policy in providing adequate responses to the challenge of seasonality at a crowded coastal destination in Spain, the Balearic Islands. The study starts by developing a qualitative review of the evolution of successive marketing plans in the Balearics in the ...

Alemany, M.; García, M. A.; Aguilo, Á.
2016 CABI (H ISBN 9781780646978)
Book chapter

This paper evaluates the impact of yacht charter tourism on the economy of the Balearic Islands, one of the most popular yachting tourism destinations in the Mediterranean. Empirical evidence, from a sample of yacht charter tourists and a database on charter firms in the Balearics provided by the...

Alcover, A.; Alemany, M.; Jacob, M.; Payeras, M.; García, A.; Martínez-Ribes, L.
IP Publishing Limited, London, UK
Tourism Economics, 2011, 17, 3, pp 625-638
AbstractFull Text

The Balearics' economy is heavily dependent on tourism, generating revenue and employment; nevertheless, nowadays the archipelago is considered a traditional destination that could be currently reaching its mature stage. In this context, the new marketing guidelines for tourism adopted by the...

Payeras, M.; Jacob, M.; García, M. A.; Alemany, M.; Alcover, A.; Martinez-Ribes, L.
University of the Aegean, Chios, Greece
Tourismos, 2011, 6, 3, pp 111-134