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Abstract

Western institutions such as the US-based Joint Commission International (JCI) provide new forms of governance for US patients; in particular, to internalise a common language for the risks of medical care abroad and ease their decisions to travel to India for surgery. The researcher employs...

Author(s)
Bagadia, N.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Behavioural and Healthcare Research, 2010, 2, 1, pp 85-110
Abstract

Medical tourism is expanding exponentially in the age of globalisation. People are increasingly seeking comparable and cheaper medical procedures in other countries in light of their rapidly escalating costs in home countries. This paper attempts to explore this issue of growing importance by...

Author(s)
Rahman, M.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Behavioural and Healthcare Research, 2010, 2, 1, pp 75-84
Abstract

There has been a growing interest in the medical tourism industry; with many countries setting up healthcare and tourism infrastructure to attract international medical travellers. Price, treatment options, and service quality emerge as three main pillars of the healthcare value proposition for all ...

Author(s)
Maurya, S. K.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Behavioural and Healthcare Research, 2010, 2, 1, pp 59-74
Abstract

Like business travel, where the primary focus is on business and travel is the simply the conduit by which it is performed, medical tourism is a growing trend in which individuals journey to foreign countries primarily to secure specific medical procedures or health benefits. The medical tourist is ...

Author(s)
Cormany, D.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Behavioural and Healthcare Research, 2010, 2, 1, pp 38-58
Abstract

This research extends the conceptualisation and measurement of brand personality to the medical tourism industry. It is the first study to apply Aaker's (1997) brand personality dimensions to analyse the brand positioning strategies being used in medical tourism advertisements. A content analysis...

Author(s)
Guiry, M.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Behavioural and Healthcare Research, 2010, 2, 1, pp 20-37
Abstract

The burgeoning global medical tourism market now demands a more sophisticated approach to market analysis and subsequent market segmentation. The current paper offers a systemic view of medical tourism, with primary focus on the antecedents of customer satisfaction levels, ultimately leading to...

Author(s)
George, B. P.; Henthorne, T. L.; Williams, A. J.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Behavioural and Healthcare Research, 2010, 2, 1, pp 5-19
Abstract

Author(s)
Teachout, M. S.; Vequist, D. G., IV
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Behavioural and Healthcare Research, 2010, 2, 1, pp 5-110