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Full TextCABI Book Chapter Info
Cover for Ways of seeing the Caribbean cruise product: a British perspective.

This chapter examines the increasing importance of visual image in society and in tourism marketing, before looking at the portrayal of the Caribbean as a holiday destination. The chapter goes on to discuss the promotion of cruise tourism in the region with specific reference to the UK market and...

Weeden, C.; Lester, J. A.
2006 CABI (H ISBN 9781845930486)
Book chapter