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Abstract

The global cruise industry has witnessed a dramatic boom in China, yet little is known about potential Chinese cruisers. For international cruise lines that are targeting Chinese markets, understanding what and how constraints keep Chinese tourists from purchasing a cruise vacation is likely...

Author(s)
Zou SuiWen; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 109-122
Abstract

This study experimentally examined the effects of expertness, source of accident, and compensation on the ratings of a cruise line's brand image and potential cruisers' intentions to purchase. Participants (n=213) were randomly assigned to one of eight experimental conditions presented as written...

Author(s)
Soulard, J.; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 197-205
Abstract

People cruise for many different reasons. For cruise line management, understanding what these motives are, and specifically which segments have different motives, is extremely important in engineering appropriate on-board experiences and marketing efforts. Thus, the primary purpose of this study...

Author(s)
Petrick, J. F.; Durko, A. M.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2015, 10, 3/4, pp 149-157
Abstract

Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation-Opportunity-Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation,...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2012, 33, 4, pp 855-867
Abstract

This study proposes a theoretical model that integrates two streams of research, congruity and destination image, in one conceptual framework to explain travel intentions. Applying this model in the context of cruise tourism, the study investigated the influences of self-congruity and functional...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2011, 50, 1, pp 100-112