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AbstractFull Text

Cruise tourism is an important segment in the world tourism market. Tourist motivation is one of the most studied topics in the tourist behaviour field. In this paper, cruising motivations of cruise passengers visited port of Karakoy, Istanbul were examined. The findings of the research indicate...

Author(s)
Harman, S.; Kaya, O.; Duran, E.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 475-487
AbstractFull Text

The concept of 'souvenir atmospherics' is examined as a means of enhancing souvenir merchandising in cruise tourism retail contexts. Cruise passengers on day port calls form a convenient group of highly motivated shoppers for the study of souvenir purchase behaviours in retail settings. Research...

Author(s)
Cave, J.; Jolliffe, L.; Thu Thi Trinh; Lemky, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 506-514