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Abstract

As cultural artifacts, souvenirs can serve as mementos of place for the purchasers. Shopping for a souvenir is a cruise tourism activity, both on board and during port calls. Tourists like to take home a reminder of their trip and portray different shopping behaviors when they are away from home....

Author(s)
Cave, J.; Jolliffe, L.; Coteau, D. de
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Culture & Communication, 2012, 12, 1, pp 39-50
AbstractFull Text

The concept of 'souvenir atmospherics' is examined as a means of enhancing souvenir merchandising in cruise tourism retail contexts. Cruise passengers on day port calls form a convenient group of highly motivated shoppers for the study of souvenir purchase behaviours in retail settings. Research...

Author(s)
Cave, J.; Jolliffe, L.; Thu Thi Trinh; Lemky, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 506-514