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News Article

Airbnb: fuelling the urban - rural tourism shift

The creation of 345,000 jobs in year 19/20

According to a study conducted by Tourism Economics – an Oxford Economics company, Airbnb contributed over 345,000 jobs in the European Union during 2019. In addition, Airbnb guests spent nearly €19 billion, 3.1% of all direct tourism in the 27 EU nations, during their stays.

Job distribution

Airbnb was responsible directly for the creation of 345,000 jobs in the 27 EU member states,  with the accommodation company having the most significant impact on direct employment in France (81,000 jobs), Spain (62,000 jobs), Portugal (39,000 jobs) and Italy (35,000 jobs). 

While the majority of Airbnb booking are in European capitals, the ability of hosts to provide accommodation anywhere has seen a big increase in guests staying in more rural regions. The influx of tourists to more rural and isolated regions has generated substantial income to areas, which are often seen as excluded from typical tourism market.

More trips to rural regions

Airbnb say that report confirms the trend for guests also staying longer in rural destinations is changing the typical guest profile across Europe. With the number of guest nights spent outside major cities increasing by 12% from 2019 to 2020 finds the research.

The urban to rural accommodation shift is further fuelled by the slower recovery of business travel from the pandemic , which is predominantly city focused and with the advent of video -calling and restrictions on mass gatherings is faltering in recovery.

Furthermore, guests travelling for pleasure and recreation are more likely to stay outside of big cities, they are also likely to spend longer in these destinations.

The report focusses primarily on Germany, France, Spain, Italy, Portugal and Czech Republic, and the shift away from urban stays to more rural retreats for short and long term. Stays.

The pandemic has shown a resilience to European destinations and their ability to adapt to overcome challenges. Airbnb has shown that destinations in the EU have far more diversity and potential outside their capital cities and urban destinations, whether this be as longer holidays or base destinations for digital nomads.



Article details

  • Date
  • 03 February 2022
  • Source
  • Airbnb