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News Article

Megatrends in tourism: Skift 2020 report released

19 hot trends in Travel, Tourism, Hospitality and Events

The annual Skift report was released recently, charting what the consultancy company think will be the major travel trends of 2020. While some themes are re-occurring such as the ‘rise of Gen-Z’ and ‘wellness travel’, some megatrends are new and innovative, such as ‘augmented hospitality’ – hospitality centred around the motto ‘live, work, and play’.

Several megatrends explicitly mention the power of social media giant Instagram. The ability of Instagram to make or break a travel trend, but also the sector’s companies and businesses.

Hospitality and lifestyle brand collaborations

One key megatrend identified in the report was “consumer brands jump into travel with a hospitality mashup”. The trend leaps on the need for millennial travellers to combine luxury consumer brands with hospitality. Boutique hotels and pop-up events, as well as hotels becoming brand destinations i.e. SoHo House with its global range of members only hotels and farm stays.

“Millennials prefer lifestyle brands and non-cookie-cutter hotels that they can show off on social media sites such as Instagram, Twitter, and Pinterest.” Says Skift researcher Nancy Trejos.

Hospitality giants such as the hotelier Accor, are seizing the trend and partnering with luxury lifestyles brands, bringing guests experiences with fashion and fragrance while providing top-class accommodation.

Seamless access to data

Using travel data in advanced and complex ways, harnessing the potential of large data sets and employing it in business, is another key megatrend identified by Skift.

Skift also predicts big changes in hospitality management workforces, with strong skills such as leadership and management becoming more level with digital technology skills, as more of the travel industry is becoming data driven.

Skift say the rise of a data ‘one stop shop’ for events and travel data is to come in 2020. Currently, data is scattered in numerous collecting and analysing tools, the rise of a seamless platform enabling the hospitality sector to be able to access all the data more succinctly, and therefore have better data-driven event-planning.

“Data is a religion that both planners and providers need to convert to — but one that has grown very fast over the past year and will define 2020. Key players in the industry predict that event tech will explode over the next few years, suggesting that advanced data tools will quickly become a necessity, rather than something optional.” Write Isaac Carey and Julius Solaris from Skift.

The rise of the ultra-long-haul flight

A more tangible megatrend is rise of the “ultra-long-haul flight”. Skift reports how Qantas in October 2019 scored a coup with its first-ever direct flight from New York to Sydney, a record 20 hours of nonstop travel. With new models rolling off production lines and tweaking of current aircraft in service are allowing airlines to push the boundaries on flight length, and in turn opening up longer flightpaths and new markets.

Skift believes this may signal a decline for the traditional Gulf-based long-haul airlines (Emirates, Etihad, and Qatar) which use ‘megahub’ airports to connect passengers between just about any two points. They predict passengers will favour a long direct flight over a multi-stop journey, with the stop in the gulf falling out of fashion.

To read the report in full follow the link:

To find out more about Skift or see previous megatrend reports follow the link:


Article details

  • Author(s)
  • Jesslyn Thay
  • Date
  • 29 January 2020
  • Source
  • Skift
  • Subject(s)
  • Hospitality Sector
  • Travel and Technology