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News Article

Overpacking for a holiday - survey results

People from Leeds admit they overpack the most 

Tour operator Villa Plus conducted a study on 1000 British holidaymakers, of all ages, about what they pack for a holiday. When it comes to overpacking, 60% of Britons pack more than they need when they go on holiday.

Gender bias when packing

Women are more likely to overpack for a holiday, with over two thirds (67%) saying they packed too much. This was in comparison to men, of whom 52% said they overpacked. The types of items which women and men tend to overpack were different, with men taking more books (15% vs 6.5%) and gadgets (16% vs 3%), whereas women typically favoured extra shoes (39% vs 22%). 

According to the survey here are the average numbers of items people tend to overpack:

  • Toiletries – 4 items
  • Make up – 5 items
  • Clothing – 6 items
  • Shoes – 3 pairs
  • Books – 3 items
  • Gadgets – 3 items
  • Handbags – 2 items
  • Hairdryer/straightener – 2 items
  • Food/drink – 5 items


Not keen on local cuisine

Almost three million British holidaymakers take ‘home comforts’ with them abroad when they travel, most of which is food. The most popular food item take on  holiday are teabags, though branded goods like Heinz Tomato Ketchup, Sarsons Vinegar, Hellman’s Mayonnaise, Cadbury’s Chocolate are often found in Briton’s suitcases, says Travel News Daily.

Geographical distribution

Where holidaymakers are from, influences how much they overpack and particularly what items they take excess of.  According to the research the top 5 worst cities for overpacking were: Leeds – 81.5%, Bristol – 75%, Edinburgh – 70.6%, Sheffield – 70.6% and Nottingham – 69.8%. Holidaymakers from Cardiff admitted packing the most toiletries as well as ‘unnecessary’ items like hairdryers and straighteners; Belfast was top for overpacking the most make-up and Edinburgh for the greatest excess clothing.

Age of the overpackers

Survey results showed the younger the traveller the more they were likely to overpack, with three quarters (75%) of 18-24 year-olds saying they overpack for holidays. However, those aged 25-34 admitted they were the worst for overpacking toiletries (47%). Surprisingly the 55-64s were the worst for overpacking shoes (42.4%).

Simon Lifford, Head of Sales and Marketing from Villa Plus, commented on the findings: “It can be very difficult packing for a holiday. Every airline has its own rules when it comes to size and weight and depending on the time of year and destination, it can be hard to judge how many good or bad weather clothes to take!  

“Overpacking can make us feel more reassured - knowing we have packed for every eventuality - however it’s worth always checking how much baggage allowance you have and weighing your case before you set off to avoid additional charges.”

 Visit the Villa Plus website:



Article details

  • Author(s)
  • Jesslyn Thay
  • Date
  • 21 May 2019
  • Source
  • Villa Plus
  • Subject(s)
  • Tourism