Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

News Article

Wellness trends for 2019


Five trends predicted by Wellness Tourism Association

The Wellness Tourism Association (WTA), a year after its launch, has released the findings of a poll of its members to find out the top wellness travel trends for 2019. The WTA, a not-for-profit business designed to provide networking, educational, and marketing opportunities for wellness industry members, predicts growth for the following five trends:

Going Solo  In the WTA’s recent Wellness Vacation survey, nearly 25% of respondents reported a preference for solo travel. An example given of a business showing this trend is Fairmont Chateau Lake Louise in Banff National Park, Alberta, where Davina Bernard, Director of Wellness, says that 50% of their wellness package guests are women traveling solo, a figure that increases to 75% for three- and four-night retreats.

Rise in Newcomers  Over 60% of WTA Survey respondents indicated that they had never taken a Wellness Vacation as they themselves described, but hoped to do so in the near future and wanted more information. Among quotes from business owners given to support this trend is: “In 2018, approximately 50% of our guests were new to Pritikin,” says Jennifer Weinberg, Director of Marketing Communications at the Miami wellness retreat. She says that with the ease of spreading the word via social media, coupled with a rising interest in health and wellness travel, “we believe that this trend is here to stay.”

Greater Flexibility with Length of Stays  Members are seeing demand for a wider range of durations for retreats and programs. Kathleen LeSage, co-owner of the 40-year-old New Life Hiking Spa in Killington, Vermont, says that over the past three years, the number of guests that have stayed longer than two weeks has increased by 90%. She says, “the trend to longer stays prompted us to add the 21-night wellness retreat launched in 2017.” Simultaneously, Canyon Ranch has seen a decrease in guests’ average length of stay, as customers, says Klein, “are seeking shorter and more frequent trips.”

Mental Health Matters  Davina Bernard of Fairmont Chateau Lake Louise says her wellness guests “might have been searching for ‘yoga retreats’ online, but it is the content around ‘mindfulness’ and how to live your best life that they tell us is the best part of our retreats.” And, at Kamalaya Wellness Sanctuary in Koh Samui, Thailand, co-founder Karina Stewart is also seeing an increasing number of guests who desire to address their mental health and wellbeing, along with their physical health.

Demand for Specific Solutions and Increasing Awareness of Value Proposition  Consumers are becoming more aware of the value associated with a true Wellness Vacation that is planned with a specific goal and carefully researched to ensure the right fit prior to booking. At Eupepsia Wellness Center in Bland, Virginia, co-founder Shivani Schneider says solution-based programs are most in demand, in particular the four- to seven-day (and longer) De-stress & Relax retreats, closely followed by Customized Weight Management retreats.

The WTA is still a small organization with “close to 60 members and partners from eight countries”. The Global Wellness Institute predicts the wellness tourism sector will reach close to $1 trillion U.S. on a global level by the year 2020.

Article details

  • Author(s)
  • David Simpson
  • Date
  • 05 February 2019
  • Source
  • Wellness Tourism Association
  • Subject(s)
  • General Leisure and Recreation
  • Hospitality Sector
  • Tourism