Description
This book is an educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. The book describes and includes essential business planning and teaching tools, such as: the feasibility analysis, marketing plan, and strategic planning tools; lecture slides for each chapter; and case studies with discussion questions. The book has 14 chapters and a subject index.