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CABI Book Chapter

Creating experience value in tourism 2nd edition.

Book cover for Creating experience value in tourism 2nd edition.

Description

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively take part in this change, thus becoming a vital element in its success. In this second edition, contri...

Chapter 12 (Page no: 159)

Co-creation of value and social media: how?

This chapter begins by outlining how value co-creation offers a new paradigm that fosters growth, innovation and competitive advantage for companies and destination authorities. It then draws attention to the renaissance presently occurring in the market, and how conditions and dimensions of this renaissance will shape our understanding of consumer behaviour. Stages of co-creation are explicated to develop a better understanding of what the co-creator experiences during a single co-creation activity. Co-creation campaigns that tourism services and destinations undertake by using social media tools are highlighted next. Along with evaluations of the benefits of the transfer of the best features in a virtual world to the real world in co-creation campaigns, the ethical aspects of creation endeavour and futuristic foresights in the light of Web 3.0 technology are reviewed. Overall, the chapter aims to help comprehend the reasons for the rise of co-creation through social media.

Other chapters from this book

Chapter: 1 (Page no: 1) Co-creation of tourist experience: scope, definition and structure. Author(s): Prebensen, N. K. Chen, J. S. Uysal, M. S.
Chapter: 2 (Page no: 11) Dynamic drivers of tourist experiences. Author(s): Chen, J. S. Prebensen, N. K. Uysal, M. S.
Chapter: 3 (Page no: 21) Tourist experience value: tourist experience and life satisfaction. Author(s): Björk, P.
Chapter: 4 (Page no: 44) Why, oh why, oh why, do people travel abroad? Author(s): Dann, G. M. S.
Chapter: 5 (Page no: 57) Self-congruity theory in travel and tourism: another update. Author(s): Sirgy, M. J. Lee DongJin Yu, G. B.
Chapter: 6 (Page no: 70) Moving people: a conceptual framework for understanding how visitor experiences can be enhanced by mindful attention to interest. Author(s): Dahl, T. I.
Chapter: 7 (Page no: 83) Co-creation of experience value: a tourist behaviour approach. Author(s): Andrades, L. Dimanche, F.
Chapter: 8 (Page no: 98) Authenticity as a value co-creator of tourism experiences. Author(s): Ramkissoon, H. Uysal, M. S.
Chapter: 9 (Page no: 122) Approaches for the evaluation of visitor experiences at tourist attractions. Author(s): Jensen, Ø.
Chapter: 10 (Page no: 137) Storytelling in a co-creation perspective. Author(s): Mathisen, L.
Chapter: 11 (Page no: 148) Tourist information search: a DIY approach to creating experience value. Author(s): Korneliussen, T.
Chapter: 13 (Page no: 180) Prices and value in co-produced hospitality and tourism experiences. Author(s): Yu XiaoJuan Schwartz, Z.
Chapter: 14 (Page no: 192) Value creation: a tourism mobilities perspective. Author(s): Prideaux, B.
Chapter: 15 (Page no: 203) Guide performance: co-created experiences for tourist immersion. Author(s): Mossberg, L. Hanefors, M. Hansen, A. H.
Chapter: 16 (Page no: 215) Value creation and co-creation in tourist experiences: an East Asian Cultural Knowledge Framework approach. Author(s): Lee YoungSook Prebensen, N. K.
Chapter: 17 (Page no: 228) Perspectives on value creation - resource configuration. Author(s): Prebensen, N. K. Uysal, M. S. Chen, J. S.
Chapter: 18 (Page no: 238) Value co-creation: challenges and future research directions. Author(s): Prebensen, N. K. Uysal, M. Chen, J. S.

Chapter details

  • Author Affiliation
  • Adnan Menderes University, Aydin, Turkey.
  • Year of Publication
  • 2018
  • ISBN
  • 9781786395030
  • Record Number
  • 20183184076