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CABI Book Chapter

Destination competitiveness, the environment and sustainability: challenges and cases.

Book cover for Destination competitiveness, the environment and sustainability: challenges and cases.


This book provides insights on the topic of tourism destination management, focusing on the analysis of three main issues: (1) the factors influencing destination competitiveness, (2) the environmental dimension of tourism (including climate change issues); and (3) destination sustainability. The book is structured into three parts comprising 15 main chapters. Each part constitutes a monographic v...

Chapter 12 (Page no: 144)

Tourism policy and the challenge of seasonality: the case of the Balearic Islands.

This chapter studies the role of tourism policy in providing adequate responses to the challenge of seasonality at a crowded coastal destination in Spain, the Balearic Islands. The study starts by developing a qualitative review of the evolution of successive marketing plans in the Balearics in the framework of tourism policies. Strategies based on product, price and communication policies conform to the main approach of the public policies to this matter. Further, the study tests for a statistical correlation between the policy stimuli set out in the regional plans and the evolution of the seasonal behaviour of tourists. In spite of being unable to establish a link between the main features of the marketing plans and the behaviour of demand, a coincidence has been found between expansive economic cycles and periods of reduction in seasonality.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction. Author(s): Artal-Tur, A. Kozak, M.
Chapter: 2 (Page no: 13) Tourism destination competitiveness and innovation: the case of the Spanish Mediterranean coast. Author(s): García Sánchez, A. Siles López, D.
Chapter: 3 (Page no: 24) Destination evaluation through the prioritization of competitiveness pillars: the case of Brazil. Author(s): Gândara, J. M. Chim-Miki, A. F.
Chapter: 4 (Page no: 40) Creativity and city tourism repositioning: the case of Valencia, Spain. Author(s): Nácher Escriche, J. M. SimóTomás, P.
Chapter: 5 (Page no: 51) Visual semantics and destination competitiveness: the case of wedding tourism in Mexico. Author(s): Novo Espinosa de los Monteros, G. Osorio Garcia, M.
Chapter: 6 (Page no: 63) The potential effects of climate change on the tourism industry: a study in Turkey. Author(s): Pİnar, M. Bİrkan, I. Tanİl, G. Uysal, M.
Chapter: 7 (Page no: 73) Using tourism to mitigate against climate change: the case of the Caribbean. Author(s): Blackwood, K. Wynter-Robertson, J. Valentine, N.
Chapter: 8 (Page no: 87) Green economy practices in the tourism industry: the case of Limpopo Province, South Africa. Author(s): Nhemachena, C. Jonas, S. Karuaihe, S.
Chapter: 9 (Page no: 101) Environmental resources and the hotel industry: the case of Slovenia. Author(s): Mihalič, T.
Chapter: 10 (Page no: 112) Ecological modernization and environmental education: the case of Turkey. Author(s): Alİpour, H. Olya, H. G. T.
Chapter: 11 (Page no: 131) Understanding the seasonal concentration of tourist arrivals: the case of the south of Spain. Author(s): Cisneros-Martínez, J. D. Fernández-Morales, A.
Chapter: 13 (Page no: 155) Expenditure and stay behaviour of nature-based visitors: the case of Costa Rica. Author(s): Artal-Tur, A. Briones-Peñalver, A. J.
Chapter: 14 (Page no: 169) Socio-economic profile of sustainable tourists and expenditure at destinations: a local-based analysis in Andalusia, Spain. Author(s): Cárdenas-García, P. J. Pulido-Fernández, J. I.
Chapter: 15 (Page no: 184) Networking for sustainable cultural tourism activities and dynamics: the case of Oporto. Author(s): Stević, I. Breda, Z.
Chapter: 16 (Page no: 194) Facing the challenges of sustainability: the case of Bulgarian tourism. Author(s): Stankova, M.
Chapter: 17 (Page no: 206) Conclusion. Author(s): Artal-Tur, A. Kozak, M.

Chapter details

  • Author Affiliation
  • University of the Balearic Islands, Palma de Mallorca, Spain.
  • Year of Publication
  • 2016
  • ISBN
  • 9781780646978
  • Record Number
  • 20153411715