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CABI Book Chapter

Creating experience value in tourism.

Book cover for Creating experience value in tourism.

Description

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively take part in this change, thus becoming a vital element in its success. By including two major aspects...

Chapter 18 (Page no: 248)

Value creation and co-creation in tourist experiences: an East Asian cultural knowledge framework approach.

The aim of the present chapter is to propose an East Asian cultural knowledge framework based on the main East Asian cultural philosophies and revisit some previous study findings in order to facilitate a deeper understanding of East Asian tourist behaviours. In the eye of current tourism research focusing on the tourist as a key actor in creation experience value, the study aims to discuss relationships between cultural backgrounds, i.e. East Asian, and tourist attitude towards and learning regarding nature-based tourism. Based on a review of the literature on East Asian cultural philosophies, the chapter establishes a departure point to enhance East Asian tourists' experience value creation and co-creation. The proposed East Asian cultural knowledge framework is expected to inform researchers, at fundamental level, on tourists' value creation and co-creation, East Asian tourists' enduring motivations for seeking tourism experiences and their attitudes towards nature experiences and learning. Organized into two main sections, the first part of the chapter reviews key cultural traits of Zen Buddhism, Confucianism and Taoism, specifically focused on the meanings of nature and learning. An East Asian cultural knowledge framework relevant to tourists' value creations and co-creations is proposed at the end of the first section. The second part of the chapter applies the concepts drawn from the framework in order to better understand East Asian tourists' attitudes and learning orientations regarding nature-based experiences.

Other chapters from this book

Chapter: 1 (Page no: 1) Co-creation of tourist experience: scope, definition and structure. Author(s): Prebensen, N. K. Chen, J. S. Uysal, M.
Chapter: 2 (Page no: 11) Dynamic drivers of tourist experiences. Author(s): Chen, J. S. Prebensen, N. K. Uysal, M.
Chapter: 3 (Page no: 22) Tourist experience value: tourist experience and life satisfaction. Author(s): Björk, P.
Chapter: 4 (Page no: 33) Conceptualization of value co-creation in the tourism context. Author(s): Chathoth, P. K. Ungson, G. R. Harrington, R. J. Altinay, L. Okumus, F. Chan, E. S. W.
Chapter: 5 (Page no: 48) Why, oh why, oh why, do people travel abroad? Author(s): Dann, G. M. S.
Chapter: 6 (Page no: 63) Revisiting self-congruity theory in travel and tourism. Author(s): Sirgy, M. J.
Chapter: 7 (Page no: 79) Moving people: a conceptual framework for understanding how visitor experiences can be enhanced by mindful attention to interest. Author(s): Dahl, T. I.
Chapter: 8 (Page no: 95) Co-creation of experience value: a tourist behaviour approach. Author(s): Andrades, L. Dimanche, F.
Chapter: 9 (Page no: 113) Authenticity as a value co-creator of tourism experiences. Author(s): Ramkissoon, H. Uysal, M.
Chapter: 10 (Page no: 125) Experience co-creation depends on rapport-building: training implications for the service frontline. Author(s): Magnini, V. P. Roach, K.
Chapter: 11 (Page no: 139) Approaches for the evaluation of visitor experiences at tourist attractions. Author(s): Jensen, Ø.
Chapter: 12 (Page no: 157) Storytelling in a co-creation perspective. Author(s): Mathisen, L.
Chapter: 13 (Page no: 169) Tourist information search: a DIY approach to creating experience value. Author(s): Korneliussen, T.
Chapter: 14 (Page no: 182) Co-creation of value and social media: how? Author(s): Yüksel, A. Yanık, A.
Chapter: 15 (Page no: 207) Prices and value in co-produced hospitality and tourism experiences. Author(s): Yu XiaoJuan Schwartz, Z.
Chapter: 16 (Page no: 221) Value creation: a tourism mobilities perspective. Author(s): Prideaux, B.
Chapter: 17 (Page no: 234) Guide performance: co-created experiences for tourist immersion. Author(s): Mossberg, L. Hanefors, M. Hansen, A. H.
Chapter: 19 (Page no: 262) Challenges and future research directions. Author(s): Prebensen, N. K. Uysal, M. Chen, J. S.

Chapter details

  • Author Affiliation
  • Department of Tourism, Sport and Hotel Management, Griffith University, Southport, Australia.
  • Year of Publication
  • 2014
  • ISBN
  • 9781780643489
  • Record Number
  • 20143234510