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CABI Book Chapter

Creating experience value in tourism.

Book cover for Creating experience value in tourism.

Description

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively take part in this change, thus becoming a vital element in its success. By including two major aspects...

Chapter 8 (Page no: 95)

Co-creation of experience value: a tourist behaviour approach.

This chapter first describes what is and what constitutes a memorable experience and addresses afterwards the issue of how to engage tourists to collaborate in the co-creation of such experiences. The chapter considers involvement in tourist experiences as a mediator and moderator variable in value co-creation. In particular, after defining the involvement construct, discussing its measurement, and presenting the different research methodologies that have been used to investigate it, the chapter discusses the main implications and consequences of tourists' involvement in the delivery of tourism experiences. Strategies that could be adopted in order to encourage tourists' engagement with the tourism firms and destinations are provided at the end of the chapter. Together with these managerial and marketing implications for tourism managers, future lines of research that may be identified from gaps identified in the literature are also discussed.

Other chapters from this book

Chapter: 1 (Page no: 1) Co-creation of tourist experience: scope, definition and structure. Author(s): Prebensen, N. K. Chen, J. S. Uysal, M.
Chapter: 2 (Page no: 11) Dynamic drivers of tourist experiences. Author(s): Chen, J. S. Prebensen, N. K. Uysal, M.
Chapter: 3 (Page no: 22) Tourist experience value: tourist experience and life satisfaction. Author(s): Björk, P.
Chapter: 4 (Page no: 33) Conceptualization of value co-creation in the tourism context. Author(s): Chathoth, P. K. Ungson, G. R. Harrington, R. J. Altinay, L. Okumus, F. Chan, E. S. W.
Chapter: 5 (Page no: 48) Why, oh why, oh why, do people travel abroad? Author(s): Dann, G. M. S.
Chapter: 6 (Page no: 63) Revisiting self-congruity theory in travel and tourism. Author(s): Sirgy, M. J.
Chapter: 7 (Page no: 79) Moving people: a conceptual framework for understanding how visitor experiences can be enhanced by mindful attention to interest. Author(s): Dahl, T. I.
Chapter: 9 (Page no: 113) Authenticity as a value co-creator of tourism experiences. Author(s): Ramkissoon, H. Uysal, M.
Chapter: 10 (Page no: 125) Experience co-creation depends on rapport-building: training implications for the service frontline. Author(s): Magnini, V. P. Roach, K.
Chapter: 11 (Page no: 139) Approaches for the evaluation of visitor experiences at tourist attractions. Author(s): Jensen, Ø.
Chapter: 12 (Page no: 157) Storytelling in a co-creation perspective. Author(s): Mathisen, L.
Chapter: 13 (Page no: 169) Tourist information search: a DIY approach to creating experience value. Author(s): Korneliussen, T.
Chapter: 14 (Page no: 182) Co-creation of value and social media: how? Author(s): Yüksel, A. Yanık, A.
Chapter: 15 (Page no: 207) Prices and value in co-produced hospitality and tourism experiences. Author(s): Yu XiaoJuan Schwartz, Z.
Chapter: 16 (Page no: 221) Value creation: a tourism mobilities perspective. Author(s): Prideaux, B.
Chapter: 17 (Page no: 234) Guide performance: co-created experiences for tourist immersion. Author(s): Mossberg, L. Hanefors, M. Hansen, A. H.
Chapter: 18 (Page no: 248) Value creation and co-creation in tourist experiences: an East Asian cultural knowledge framework approach. Author(s): Lee YoungSook Prebensen, N. K.
Chapter: 19 (Page no: 262) Challenges and future research directions. Author(s): Prebensen, N. K. Uysal, M. Chen, J. S.

Chapter details

  • Author Affiliation
  • University of Extremadura, Badajoz, Spain.
  • Year of Publication
  • 2014
  • ISBN
  • 9781780643489
  • Record Number
  • 20143234500