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Destination marketing and management: theories and applications.

Book cover for Destination marketing and management: theories and applications.

Description

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Book Chapters

Chapter: 1 (Page no: 1) Destination marketing and management: scope, definition and structures. Author(s): Wang, Y. C.
Chapter: 2 (Page no: 21) Destination planning and policy: process and practice. Author(s): Jenkins, J. Dredge, D. Taplin, J.
Chapter: 3 (Page no: 39) Travel motivation, benefits and constraints to destinations. Author(s): Pearce, P. L.
Chapter: 4 (Page no: 53) Traveller decision making: the experientialist stance. Author(s): Martin, D. Sirakaya-Turk, E. Woodside, A.
Chapter: 5 (Page no: 67) Destination information search strategies. Author(s): Gursoy, D.
Chapter: 6 (Page no: 82) Experiential consumption and destination marketing. Author(s): Walls, A. R. Wang, Y. C.
Chapter: 7 (Page no: 99) Destination marketing research: issues and challenges. Author(s): Uysal, M. Harrill, R. Woo, E. J.
Chapter: 8 (Page no: 113) Destination branding and positioning. Author(s): Tasci, A. D. A.
Chapter: 9 (Page no: 130) Destination image development and communication. Author(s): Shani, A. Wang, Y. C.
Chapter: 10 (Page no: 149) The evolution of tourism products in St Andrews, Scotland: from religious relics to golfing Mecca. Author(s): Butler, R.
Chapter: 11 (Page no: 165) Distribution channels in destination marketing and promotion. Author(s): Kracht, J. Wang, Y. C.
Chapter: 12 (Page no: 184) Destination marketing systems: critical factors for functional design and management. Author(s): Wang, Y. C.
Chapter: 13 (Page no: 205) eTourism: critical information and communication technologies for tourism destinations. Author(s): Buhalis, D. Leung, D. Law Rob
Chapter: 14 (Page no: 225) Web 2.0, the online community and destination marketing. Author(s): O'Connor, P. Wang, Y. C. Li, X.
Chapter: 15 (Page no: 244) Events and destination management. Author(s): Brown, G. Jago, L. Chalip, L. Ali, S. Mules, T.
Chapter: 16 (Page no: 259) Collaborative destination marketing: principles and applications. Author(s): Wang, Y. C.
Chapter: 17 (Page no: 284) Tourism development and destination community residents. Author(s): Jurowski, C.
Chapter: 18 (Page no: 300) The importance of safety and security for tourism destinations. Author(s): Fuchs, G. Pizam, A.
Chapter: 19 (Page no: 314) Destination crisis management. Author(s): Pennington-Gray, L. Pizam, A.
Chapter: 20 (Page no: 326) A model of destination competitiveness and sustainability. Author(s): Ritchie, J. R. B. Crouch, G. I.
Chapter: 21 (Page no: 340) Destination management: challenges and opportunities. Author(s): Fyall, A.

Book details

  • Author Affiliation
  • University of Central Florida, Florida, USA.
  • Year of Publication
  • 2011
  • ISBN
  • 9781845937621
  • Record Number
  • 20113269954