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CABI Book Chapter

City tourism: national capital perspectives.

Book cover for City tourism: national capital perspectives.

Description

This book examines tourism in a wide range of capital cities from around the world. The book consists of 20 chapters presented in six parts. Part II focuses on issues concerning the imaging and branding of national capital cities covered by four chapters. Part III of the book focuses on visitor experiences and perceptions of national capitals and comprises four chapters. Part IV of this book focus...

Chapter 9 (Page no: 110)

Changing visitor perceptions of a Capital City: the case of Wellington, New Zealand.

This chapter examines visitor perceptions of the capital city of New Zealand, Wellington. The chapter examines the destination image among visitors travelling to and departing from the capital city. The results suggest that overseas visitors placed a higher level of importance in seeing Wellington as New Zealand's capital city, compared with domestic visitors. International visitors were also more likely to explore city attractions and spend more money. This suggests using capital city status particularly in international marketing. Issues concerning infrastructure, poor signage and outdated hospitality facilities were raised by visitors, and may be partly due to low levels of tourism investment by the public and private sector, which have been noted by others writing about national capital tourism in Wellington.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction: national capitals and city tourism. Author(s): Maitland, R.
Chapter: 2 (Page no: 14) City tourism: national capital perspectives. Author(s): Maitland, R. Ritchie, B. W.
Chapter: 3 (Page no: 27) The capital city as a 'product' brand under the nation's corporate umbrella. Author(s): Skinner, H.
Chapter: 4 (Page no: 37) Images of Canberra: destination marketing and the Capital City of Australia. Author(s): White, L.
Chapter: 5 (Page no: 50) Migrating capitals: diverging images of tradition and modernity in Japanese urban tourism. Author(s): Eades, J. Cooper, M.
Chapter: 6 (Page no: 62) Branding and positioning an African Capital City: the case of Tshwane in South Africa. Author(s): Heath, E. Kruger, E.
Chapter: 7 (Page no: 77) Inside the triangle: images of a capital. Author(s): Hayllar, B. Edwards, D. Griffin, T. Dickson, T.
Chapter: 8 (Page no: 94) Seeing the sites: perceptions of London. Author(s): Stevenson, N. Inskip, C.
Chapter: 10 (Page no: 125) The relationship between capital city monumentality and tourism in Valletta. Author(s): Smith, A.
Chapter: 11 (Page no: 142) Brussels: a multilayered capital city. Author(s): Jansen-Verbeke, M. Govers, R.
Chapter: 12 (Page no: 159) Putting the capital 'C' into Cardiff's identity as a conference tourism destination. Author(s): Haven-Tang, C. Jones, E.
Chapter: 13 (Page no: 172) International business tourism: the case of Dublin. Author(s): Skinner, H. Byrne, P.
Chapter: 14 (Page no: 185) School excursion management in national capital cities. Author(s): Ritchie, B. W.
Chapter: 15 (Page no: 201) Twenty-three districts in search of a city: Budapest - the capitaless capital? Author(s): Smith, M. Puczkó, L. Rátz, T.
Chapter: 16 (Page no: 214) Reinvented national capital city: the case of Hanoi, Vietnam. Author(s): Jolliffe, L. E. E. Huong Thanh Bui
Chapter: 17 (Page no: 225) Resurrecting phoenicia: tourist landscapes and national identity in the heart of the Lebanese capital. Author(s): Masri, G.
Chapter: 18 (Page no: 239) Diversifying the tourism product in Brussels: European capital and multicultural city. Author(s): Diekmann, A. Maulet, G.
Chapter: 19 (Page no: 253) Modern tourist development and the complexities of cross-border identities within a planned capital region. Author(s): Chiasson, G. Andrew, C.
Chapter: 20 (Page no: 264) Conclusions and future directions for national capital tourism. Author(s): Maitland, R. Ritchie, B. W.

Chapter details

  • Author Affiliation
  • School of Marketing Tourism and Leisure, Edith Cowan University, 100 Joondalup Drive, Building 2, Joondalup Western Australia 6027, Australia.
  • Year of Publication
  • 2009
  • ISBN
  • 9781845935467
  • Record Number
  • 20103004788