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CABI Book Chapter

City tourism: national capital perspectives.

Book cover for City tourism: national capital perspectives.

Description

This book examines tourism in a wide range of capital cities from around the world. The book consists of 20 chapters presented in six parts. Part II focuses on issues concerning the imaging and branding of national capital cities covered by four chapters. Part III of the book focuses on visitor experiences and perceptions of national capitals and comprises four chapters. Part IV of this book focus...

Chapter 3 (Page no: 27)

The capital city as a 'product' brand under the nation's corporate umbrella.

This chapter explores the key issues of identity, representation and branding within the context of defining and conceptualizing what is a very complex subject area. Further complexity also stems from the creation of large supranational entities such as the EU. This not only calls into question the dominant role of the nation state in a postnational globalized era, but also raises the status of post-devolution capital cities of nations such as Wales, as the concept of 'Britishness' becomes of increasingly less relevance to the identities of the UK's devolved nations. It views the branding of the nation of Wales in a similar way to an overall corporate brand, with its constituent places as similar to product brands, and its capital city as its flagship brand subordinate to the overall brand.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction: national capitals and city tourism. Author(s): Maitland, R.
Chapter: 2 (Page no: 14) City tourism: national capital perspectives. Author(s): Maitland, R. Ritchie, B. W.
Chapter: 4 (Page no: 37) Images of Canberra: destination marketing and the Capital City of Australia. Author(s): White, L.
Chapter: 5 (Page no: 50) Migrating capitals: diverging images of tradition and modernity in Japanese urban tourism. Author(s): Eades, J. Cooper, M.
Chapter: 6 (Page no: 62) Branding and positioning an African Capital City: the case of Tshwane in South Africa. Author(s): Heath, E. Kruger, E.
Chapter: 7 (Page no: 77) Inside the triangle: images of a capital. Author(s): Hayllar, B. Edwards, D. Griffin, T. Dickson, T.
Chapter: 8 (Page no: 94) Seeing the sites: perceptions of London. Author(s): Stevenson, N. Inskip, C.
Chapter: 9 (Page no: 110) Changing visitor perceptions of a Capital City: the case of Wellington, New Zealand. Author(s): Alonso, A. D. Liu Yi
Chapter: 10 (Page no: 125) The relationship between capital city monumentality and tourism in Valletta. Author(s): Smith, A.
Chapter: 11 (Page no: 142) Brussels: a multilayered capital city. Author(s): Jansen-Verbeke, M. Govers, R.
Chapter: 12 (Page no: 159) Putting the capital 'C' into Cardiff's identity as a conference tourism destination. Author(s): Haven-Tang, C. Jones, E.
Chapter: 13 (Page no: 172) International business tourism: the case of Dublin. Author(s): Skinner, H. Byrne, P.
Chapter: 14 (Page no: 185) School excursion management in national capital cities. Author(s): Ritchie, B. W.
Chapter: 15 (Page no: 201) Twenty-three districts in search of a city: Budapest - the capitaless capital? Author(s): Smith, M. Puczkó, L. Rátz, T.
Chapter: 16 (Page no: 214) Reinvented national capital city: the case of Hanoi, Vietnam. Author(s): Jolliffe, L. E. E. Huong Thanh Bui
Chapter: 17 (Page no: 225) Resurrecting phoenicia: tourist landscapes and national identity in the heart of the Lebanese capital. Author(s): Masri, G.
Chapter: 18 (Page no: 239) Diversifying the tourism product in Brussels: European capital and multicultural city. Author(s): Diekmann, A. Maulet, G.
Chapter: 19 (Page no: 253) Modern tourist development and the complexities of cross-border identities within a planned capital region. Author(s): Chiasson, G. Andrew, C.
Chapter: 20 (Page no: 264) Conclusions and future directions for national capital tourism. Author(s): Maitland, R. Ritchie, B. W.

Chapter details

  • Author Affiliation
  • Glamorgan Business School, University of Glamorgan, Trefforest, Rhondda Cynon Taff, Wales, CF37 1DL, UK.
  • Year of Publication
  • 2009
  • ISBN
  • 9781845935467
  • Record Number
  • 20103004782