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CABI Book Chapter

Agritourism.

Book cover for Agritourism.

Description

This book presents the depth of the new wave of agritourism apparent around the world. This book consists of four parts. The first section is an introduction to the economics of agritourism; it introduces the role of organization, management, logistics, safety, marketing, finance, economics and psychology and, within agritourism, discusses the role and importance of agritourism in the multifunctio...

Chapter 10 (Page no: 132)

Agritourist services and products.

This chapter discusses the services, products, imponderables and agritourist attractions. 'Imponderables' means unmeasurable values, which in particular refer to agritourist space, such as the beauty of the landscape, fresh air or rural architecture. Imponderables, though not a service or product, definitely facilitate the marketing process in agritourism. Agritourism also satisfies human, emotional, aesthetic and social needs, especially the longing for rural serenity, fresh air and landscape undisturbed by architecture. Also agritourism satisfies the human's emotional need for contact with animals. There are nine categories of agritourist products and services: agri-accommodation, agri-food and beverages, primary agritourism, direct sales, agri-recreation, agri-sport, agritainment, agri-therapy and cultural tourism. Within each specific activity category, products and services are distinguished. The following categories of agri-hotel services can be distinguished: farm stay; cottage stay; agri-hotel (motel); self-service beds; agri-camping; special agri-hotel services. Agri-food services are an integral part of agritourism. Four forms of agri-food services can be found: home meals eaten by tourists together with the farmer's family; picnic meals eaten in the fields; canteens, i.e. separate places for tourists, who eat meals without the farmer's family but according to the menu and timetable imposed by the farmer; restaurants run by farmers or food-processing enterprises, which provide meals not only for holidaymakers staying in a specific farm but also for outside guests. Primary agritourism comprises the categories of tourist products and services that are directly related to the production process on a farm. The products and services of primary agritourism include: observation of the production of crops and livestock; observation of food and beverage processing; participation in the production of crops, animals, foods and beverages; educational tours; farm zoo, safari, direct contact with domestic animals or nature on the farm. Due to the fast development of modern wholesale and retail networks, whose goal is to sell mass products to as large a number of consumers as possible, there is a danger that local products manufactured in small amounts will disappear completely, because there will be no effective markets for them. Agritourism provides a market opportunity for such commodities through following forms of direct sales: direct sales of farm products; "pick your own" sales; stands with agricultural produce; farm or enterprise shops. Within agri-sport, the following categories can be distinguished: walks and hikes; horse riding; sports requiring a large space; new-generation area games; hunting; fishing. Some entertainment can be classified as the so-called agritainment. The use of the term agritainment is justified by the fact that such entertainment is only available on farms or in rural areas or possibly in green areas in cities. Three categories may be included in the agritainment group, namely: visiting parks and gardens; agritourist excursions and outings; maize and soya mazes. Currently agritourism offers at least four products and services of agri-therapy, namely: animal-assisted therapy; therapy applying plant and animal specifics: aromatherapy; apitherapy; specific diets; mini-health resorts. The ethnographic products and services offered by the rural community include: historic farms-old farms; historic villages; museums of folk art and agriculture; folk family celebrations and festivals; staying in a village characterized by specific folk character (dialect, art, attire, buildings, etc.). In conclusion, the wide array of products, services and imponderables indicates that agritourism can offer a wide variety of services to clients.

Other chapters from this book

Chapter: 1 (Page no: 3) The concept of agritourism. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 2 (Page no: 15) The economic and social importance of agritourism. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 3 (Page no: 43) Multifunctional development of rural areas. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 4 (Page no: 54) Agritourist space. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 5 (Page no: 85) Agritourism ventures. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 6 (Page no: 91) Regulations of agritourism activities. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 7 (Page no: 96) The organization of an agritourist farm. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 8 (Page no: 108) The economics of agritourist enterprises. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 9 (Page no: 122) Cooperation of agritourist entities. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 11 (Page no: 155) Agritourists. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 12 (Page no: 168) Agritourism markets. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 13 (Page no: 179) Agritourism pillars. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 14 (Page no: 182) Facilitating agritourism. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 15 (Page no: 196) Mobility in agritourism. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 16 (Page no: 215) Agritourist farms and enterprises around the world. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 17 (Page no: 244) Agritourism on the edge. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 18 (Page no: 254) The agritourist characteristics of five countries of the world. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.
Chapter: 19 (Page no: 275) Agritourism yesterday, today and tomorrow. Author(s): Sznajder, M. Przezbórska, L. Scrimgeour, F.