Post Graduate Diploma in Mass Communication; Post Graduate Diploma in Marketing; BA in Education
I joined CABI in July 2016 to support communications activities on the Africa Soil Health Consortium and associated projects at CABI in Africa.
I have over 20 years of communications experience that cuts across the private, public and development development sectors. Prior to joining CABI, I worked as an associate consultant at the Centre for Behavior Change and Communication supporting the design and implementation of communication programmes for a number of public health interventions particularly in nutrition, driven by the Government of Kenya and international development partners. I was involved in developing communication strategies, piloting communication programmes to support ther introduction of nutrition interventions and carrying out programme reviews. Also as Communications Specialist I supported the Government of Tanzania in designing and implementing communication activities to support its devolution programme. I also worked in Kenya’s water and sanitation sector initially as Communications Specialist in GIZ’s Water Sector Reform Programme supporting the Ministry of Water in implementing the national water sector reforms and subsequently as Hygiene and Sanitation Communications and Marketing Specialist at the Water and Sanitation Programme of the World Bank. I have also previously been involved in the corporate sector as Communications Manager and Public Relations Manager for General Motors East Africa and the Export Processing Zone (EPZ) Authority respectively.
CABI has a regional centre for Africa in Nairobi. Agriculture is essential for sub-Saharan Africa’s economic growth and yet average crop yields in Africa are among the lowest in the world. Over 80% rely on it but many face challenges in growing sufficient good quality produce.
Despite Tanzanias immense agricultural potential, farm productivity is hindered by inadequate knowledge and customary practices on farm management. The project Upscaling Technologies in Agriculture through Knowledge Extension (UPTAKE) targets small-scale farmers through geographical mobile and radio campaigns on improved agricultural technologies and approaches.
Poor soil fertility is a key constraint to improving farm productivity and farmer livelihoods in sub-Saharan Africa. Integrated Soil Fertility Management (ISFM) is recognised as an effective solution to poor crop yields. However, lack of access to information means that smallholder farmers do not adopt better techniques. To combat this, we are working with partners to add value to communication campaigns that are designed to facilitate adoption and capture learning.
Start: 04/05/15 -End: 31/12/19