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Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Marketing.

This chapter focuses on marketing in food tourism. The discussion covers: tourism product development; selection of a marketing strategy; interruption versus permission marketing; marketing a region; marketing to the community; developing marketing tools; distribution points for information; and...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter