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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Accommodation.

This chapter presents an overview of different segments of accommodation for culinary tourists, namely: hotel accommodation; bed and breakfast; farm stay; glamping; and country houses.

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Chapter Info
Cover for Agri-entertainment or agri-tourism.

This chapter presents an overview of agri-entertainment or agri-tourism activities, their impact on farms, their target markets and their management. The discussion covers: on-farm entertainment activities; off-farm entertainment (events, shows, festivals); icon food tourism; traditional crafts,...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Info
Cover for Food tourism: a practical marketing guide.

This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book
CABI Book Chapter Info
Cover for Independent garden centres and nurseries.

This chapter presents an overview of independent garden centres and nurseries and their value to food tourism. Marketing strategies for garden centres are highlighted.

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Chapter Info
Cover for Introduction.

This chapter defines food tourism and looks at the level of consumer awareness about this form of tourism. It also discusses; the key drivers of culinary tourism from the perspectives of consumers and farmers; the development and challenges of food tourism; some considerations for food producers...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Chapter Info
Cover for Marketing.

This chapter focuses on marketing in food tourism. The discussion covers: tourism product development; selection of a marketing strategy; interruption versus permission marketing; marketing a region; marketing to the community; developing marketing tools; distribution points for information; and...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Chapter Info
Cover for Off-farm marketing and retailing.

This chapter focuses on off-farm marketing and retailing and off-farm food tourism activities. The discussion covers: 'pop up' businesses; box schemes; consumer cooperatives; farmers' markets/farm markets; night markets; general food markets; Christmas markets; community gardens; open kitchen...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Chapter Info
Cover for On-farm marketing and activities.

This chapter focuses on on-farm marketing and activities related to food tourism and farm tourism. The discussion covers: farm gate sales/roadside stands; the pick your own (PYO) model; farm shops or farm markets; unusual produce, rare breeds and fish farms as tourist attractions; the farm as a...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Chapter Info
Cover for The changing tourist.

This chapter looks at the evolution of culinary-minded tourists and highlights today's consumer trends and the different types of culinary travellers. It also discusses: the concept of 'local' food and shopping local; the consumer habits of food tourists; some business strategies to consider for...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter
CABI Book Chapter Info
Cover for The food offer.

This chapter looks at present-day food tourism providers, the trends in the food offer, and some considerations in opening and managing a culinary food offer, including how to meet culinary tourists' preference to eat local. The chapter covers: restaurants; coffee service; on-farm restaurants; pop...

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter