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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Marketing and the consumer.

This chapter focuses on consumer trends in convenience marketing (fresh-cut produce and 'ripe and ready to eat' products), environmental and safety issues (packaging, use of fruit stickers, pesticide residues, labelling issues and energy sustainability) and organically produced fruits and...

Author(s)
Wills, R. B. H.; Golding, J. B.
ISBN
2016 CABI (H ISBN 9781786391483)
Type
Book chapter