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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for The creation of trust in e-business cross-border transactions in food supply networks.

Trust in traditional business situations is usually established by various means, for example through face-to-face meetings or reliability of business partners. But in e-business, especially when seeking new customers and aiming to start sustainable relationships, trust has to be generated in other ...

Haas, R.; Meixner, O.; Ameseder, C.
2016 CABI (H ISBN 9781845936396)
Book chapter