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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Events and branding.

A brand should be in alignment with the needs of the consumer. In this respect, brand attributes are of vital importance. On the demand side, brand functions include identification, assurance and symbolic functions. On the supply side, there is a role for brand building with the related brand...

Velthoven, T. van
2014 CABI (H ISBN 9781780642611)
Book chapter