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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Digital technologies for agricultural extension.

This chapter discusses a number of innovative digital technologies which are being used for agricultural knowledge dissemination in Karnataka under the Bhoochetana programme. These technologies include e-tablet-based extension tools (devices and computing infrastructure, the Krishi Gyan Sagar...

Author(s)
Patil, M. D.; Anantha, K. H.; Wani, S. P.
ISBN
2016 CABI (H ISBN 9781780648156)
Type
Book chapter
CABI Book Chapter Info
Cover for Visual semantics and destination competitiveness: the case of wedding tourism in Mexico.

This chapter analyses how visual semantics in tourism marketing can be employed to foster the competitiveness of a destination. It is particularly interested in getting to know how the systematized use of schemas provides meaning to tourism communication and, in the current study case, how new...

Author(s)
Novo Espinosa de los Monteros, G.; Osorio Garcia, M.
ISBN
2016 CABI (H ISBN 9781780646978)
Type
Book chapter
CABI Book Chapter Info
Cover for Innovative and effective ways to enhance rural learning in Africa.

This chapter focuses on dimensions of rural learning in Africa, with a special focus on rice farmers. Four key challenges in rural learning are addressed, namely social inclusion, scaling up, collecting farmer feedback and assessing impact. The potentially powerful role of videos in rural learning...

Author(s)
Mele, P. van; Wanvoeke, J.; Rodgers, J.; McKay, B.
ISBN
2013 CABI (H ISBN 9781845938123)
Type
Book chapter
CABI Book Chapter Info
Cover for Geographic data acquisition.

This chapter focuses on the rapid enhancements in geographic data availability and ease of use, from both a top-down and bottom-up perspective, where top-down refers to government-provided and commercially available data and bottom-up refers to citizen-supplied data, also known as volunteered...

Author(s)
Curtis, A.; Curtis, J. W.
ISBN
2013 CABI (H ISBN 9781780640891)
Type
Book chapter
CABI Book Chapter Info
Cover for Measuring and predicting growth and body composition in the live animal.

This chapter covers both the objective and subjective methods used to record and predict live animal growth and development and expected tissue deposition in the carcass of the animal when slaughtered. Focus is given on measuring and predicting liveweight and conformation changes by weighing and...

Author(s)
Lawrence, T. L. J.; Fowler, V. R.; Novakofski, J. E.
ISBN
2012 CABI (H ISBN 9781780641461)
Type
Book chapter
CABI Book Chapter Info
Cover for Measurements on the carcass.

This chapter discusses the techniques used for carcass evaluation and prediction of carcass yield and composition. Focus is given on carcass weight and killing-out (dressing-out) proportion, specific gravity or density, measurements taken by ruler and probe, visual appraisal (scoring), jointing and ...

Author(s)
Lawrence, T. L. J.; Fowler, V. R.; Novakofski, J. E.
ISBN
2012 CABI (H ISBN 9781780641461)
Type
Book chapter
CABI Book Chapter Info
Cover for Integrating multiple research methods: a visual sociology approach to Venice.

This chapter documents and analyses the social practices and activities of tourists and the visual representations of Venice, Italy. A multiple-method approach, combining photographic and video fieldwork is conducted based on grounded theory with interviews with residents and tourists about the...

Author(s)
Parmeggiani, P.
ISBN
2010 CABI (H ISBN 9781845936112)
Type
Book chapter
CABI Book Chapter Info
Cover for Rematerializing tourism research through visual ethnography.

This chapter discusses how visual ethnography can help understand the significance of material culture within tourism. It analyses two videos of tourists shopping for souvenirs in a curio market in Swaziland (Southern Africa). These videos evoke 'how all types of material, intangible, spoken and...

Author(s)
Ramsay, N.
ISBN
2010 CABI (H ISBN 9781845936112)
Type
Book chapter
CABI Book Chapter Info
Cover for Tales from the field: video and its potential for creating cultural tourism knowledge.

This chapter promotes innovative qualitative approaches in general and the use of visual methods in particular within cultural tourism research. It does this because a great number of cultural tourism researchers seem to have long had a preference for quantitative rather than qualitative research...

Author(s)
Rakić, T.
ISBN
2010 CABI (H ISBN 9781845935184)
Type
Book chapter

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