This chapter examines the structure of ski resorts and of rural and natural area destinations. In their general setting ski resorts share some characteristics with other destinations located in rural or natural areas. However, their resource base is more specific and their physical form and...

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

This chapter analyses the use of branding of Spanish Civil War sites to promote sustainable rural tourism from a Triple Bottom Line perspective, i.e. economic, social and environmental sustainability. A review is first presented on dark tourism and its potential contribution to the sustainability...

Within the context of debates about differing models for rural development in Egypt, including collective, participatory, and bottom-up approaches, this chapter introduces the notion of 'strategic smart tourism investment', which is theorized in relation to the concepts of destination non-imitable...

This chapter discusses rural tourism as a sustainable development tool, highlighting its environmental, socio-cultural and economic impacts. Sustainable rural tourism practices and examples from countries such as Australia, New Zealand and Norway are presented. Glamping tourism is also proposed as...

This chapter considers a proposed framework and guidelines for the creation, development and management of tourism routes and trails. The chapter first discusses the need for a framework and the utilization of themes and stories in route development. The remainder of the chapter presents a basic...

This chapter examines rural well-being tourism as a form of tourism that enhances tourists' quality of life (QoL). It presents data collected in five Northern European countries, namely Finland, Latvia, Lithuania, Norway and Denmark. The goal is to examine motivations and activity preferences of...

This chapter presents the case of an international student competition where students had an active role in promoting the Fermo territory (Marche Region, Italy), through social media by leveraging on Mediterranean diet lifestyle and associated health and wellbeing benefits. The main aim is to...

The purpose of this chapter is to present Costa Rica as a model of sustainable tourism development that successfully supports the wellbeing of remote rural communities. The shifts in awareness that led Costa Rica to value and conserve its natural resources are thus discussed, as well as the...

In order to explore key issues, practices and approaches in marketing and management across the breadth of the rural tourism sector, this book considers issues around political intervention, public interest and local sustainability, and discusses key issues affecting rural enterprises in both...