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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Introduction: using events as a strategic marketing tool.

This chapter explains what events are and how organizations can use them in strategic marketing. Moreover, it discusses several types of events and introduces the EVENTS model developed at the Breda University of Applied Sciences as a tool to study systematically the strategic use of events....

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Model taxa and model systems.

One of the distinctive features in biology, no less in butterfly biology, is the accumulation of detailed studies on focal taxa to explore specific issues, model taxa to build model systems. Modelling a number of important issues calls for an array of different taxa. This chapter discusses the...

Author(s)
Dennis, R. L. H.
ISBN
2020 CABI (H ISBN 9781789243574)
Type
Book chapter
CABI Book Chapter Info
Cover for A model of the international grain market.

This chapter constructs a model of international grain trade. The model enables us to explore what happens when a country opens itself up to trade. For instance, does trading result in less or more price volatility? Does the price of grain within a country rise or fall when it engages in trade? The ...

Author(s)
McClintock J
ISBN
2020 CABI (H ISBN 9781786394842)
Type
Book chapter
CABI Book Chapter Info
Cover for A phytosanitary risk management model.

This chapter introduces the risk management model that is proposed as a template for those national plant protection organization (NPPOs) with a desire to update and improve their approach to risk management.

Author(s)
Yoe, C.
ISBN
2020 CABI (H ISBN 9781780648798)
Type
Book chapter
CABI Book Chapter Info
Cover for Animal-human transmission models.

In this chapter the authors primarily focused on the diseases of the first categories (i.e. without human-to-human transmission or with limited human-to-human transmission), which clearly require an intervention in the animal reservoir and in food safety or improved sanitation in order to interrupt ...

Author(s)
Chitnis, N.; Zinsstag, J.; Fuhrimann, S.; Hattendorf, J.
ISBN
2021 CABI (H ISBN 9781789242577)
Type
Book chapter
CABI Book Info
Cover for Diversity competence: cultures don't meet, people do.

This book provides a generous amount of theory on intercultural communication and competence in the context of international or multicultural environments. It describes what diversity competence entails and demonstrates how the TOPOI model offers an approach to analysing and addressing potential...

Author(s)
Hoffman, E.; Verdooren, A.
ISBN
2019 CABI (H ISBN 9781789242409)
Type
Book
CABI Book Chapter Info
Cover for Diversity-sensitive communication and the TOPOI model.

This chapter focuses on diversity-sensitive communication, which refers to a mindful approach to the differences and similarities as they become apparent in interpersonal communication. The TOPOI model is introduced as a diversity-sensitive tool for identifying and responding to possible...

Author(s)
Hoffman, E.; Verdooren, A.
ISBN
2019 CABI (H ISBN 9781789242409)
Type
Book chapter
CABI Book Chapter Info
Cover for Applications of the TOPOI model.

This chapter illustrates two practical applications of the TOPOI model for intercultural communication. The first case deals with cultural boundaries impacting the effectiveness of a global team. The second case involves a situation where one party makes unexpected requests.

Author(s)
Hoffman, E.; Verdooren, A.
ISBN
2019 CABI (H ISBN 9781789242409)
Type
Book chapter
CABI Book Chapter Info
Cover for Intuition.

Farmers make many decisions using their intuition. This chapter focuses on this topic by outlining a quantifiable model for use in assessing the important factors influencing a farmer's intuitive skills. The results of using farmer survey information to quantify the model are discussed, with...

Author(s)
Nuthall, P. L.
ISBN
2019 CABI (H ISBN 9781789240733)
Type
Book chapter
CABI Book Chapter Info
Cover for Managing the sacred: a governance perspective for religious tourism destinations.

This chapter focuses on the main concepts and models of destination governance. Then, it explores the role of destination governance in the management of religious tourism destinations.

Author(s)
Piva, E.; Cerutti, S.; Raj, R.
ISBN
2019 CABI (H ISBN 9781786393197)
Type
Book chapter

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