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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Event marketing.

This chapter starts with an explanation of what event marketing means. Then, it places this form of marketing in a broader context. After a description of the various types of event marketing, its advantages and disadvantages are presented. The chapter finishes with a number of tips relating to the ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Info
Cover for Managing hospitality experiences.

This textbook provides a detailed insight into the ways in which hospitality experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout...

Author(s)
Kenyon, A. J.; Robinson, P.; Musgrave, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book
CABI Book Chapter Info
Cover for Introduction.

This is an introduction to a book exploring the growing demand on hospitality managers to incorporate consumer experiences at the forefront of service. An overview is presented of the chapters, which are framed around the themes of (i) people, (ii) service and (iii) places.

Author(s)
Musgrave, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for Visitor attractions.

This chapter explores the diversity of different attractions: constructed, natural, event-related and activity-based. Some of the aspects of attractions that are important to understand are discussed, including their ownership and management structure, their target market and the orientation of the ...

Author(s)
Robinson, P.; Lück, M.; Smith, S.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Chapter Info
Cover for Destination management.

This chapter provides an overview of destination management, supported by relevant theory and concepts. It covers the role of public and private sectors in destination management, planning for destination development, the formation of destination management organizations, as well as funding and...

Author(s)
Robinson, P.; Lück, M.; Smith, S.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism and destination strategy.

This chapter explores the concept of a strategy in the tourism sector and introduces a range of methods that can be used to plan, manage and develop strategy for businesses of all shapes and sizes. The chapter demonstrates this through a structure that reflects the development of strategy in an...

Author(s)
Robinson, P.; Lück, M.; Smith, S. L. J.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Chapter Info
Cover for In focus 4: managing overtourism through a holistic lens.

Simplistic thinking in terms of problem definition and solution development has so far plagued overtourism, and therefore a holistic approach is proposed. Some factors that influence overtourism and some strategies to confront overtourism are identified along two interior and two exterior...

Author(s)
Kohl, J.
ISBN
2019 CAB International (H ISBN 9781786399823)
Type
Book chapter
CABI Book Chapter Info
Cover for Afterword: over overtourism or just the beginning?

This chapter looks at the existing state of affairs with regard to overtourism and the implications for research and practice.

Author(s)
Cheer, J. M.; Milano, C.; Novelli, M.
ISBN
2019 CAB International (H ISBN 9781786399823)
Type
Book chapter
CABI Book Chapter Info
Cover for Introduction.

This chapter presents an overview of the issues encountered in religious tourism sites and their management.

Author(s)
Griffiths, M.; Wiltshier, P.
ISBN
2019 CABI (H ISBN 9781786393197)
Type
Book chapter
CABI Book Chapter Info
Cover for Managing the sacred: a governance perspective for religious tourism destinations.

This chapter focuses on the main concepts and models of destination governance. Then, it explores the role of destination governance in the management of religious tourism destinations.

Author(s)
Piva, E.; Cerutti, S.; Raj, R.
ISBN
2019 CABI (H ISBN 9781786393197)
Type
Book chapter

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