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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Setting a brand image through film tourism.

This chapter explains niche tourism, brand and brand image, destination brand/image and film tourism and then discusses the contribution of film tourism to the brand image of niche destinations.

Author(s)
Bayram, G. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Security issues and the image of tourist destination.

This chapter discusses (i) why the tourism industry is so attractive to terrorism and domestic crime; (ii) the formation of tourist destination image and its multiple facets; and (iii) the elements of tourism security.

Author(s)
Amorim, E.; Korstanje, M. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Destination management.

This chapter provides an overview of destination management, supported by relevant theory and concepts. It covers the role of public and private sectors in destination management, planning for destination development, the formation of destination management organizations, as well as funding and...

Author(s)
Robinson, P.; Lück, M.; Smith, S.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism and destination strategy.

This chapter explores the concept of a strategy in the tourism sector and introduces a range of methods that can be used to plan, manage and develop strategy for businesses of all shapes and sizes. The chapter demonstrates this through a structure that reflects the development of strategy in an...

Author(s)
Robinson, P.; Lück, M.; Smith, S. L. J.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter
CABI Book Chapter Info
Cover for Winter tourism experiences: visitor trends, preferences and destination choice; diversification of experience offers; segments and marketing.

This chapter summarizes the second part of this book which deals with visitor trends, preferences and destination choice in winter tourism, as well as experience offers and marketing concepts.

Author(s)
Türk, S.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book chapter
CABI Book Chapter Info
Cover for Managing the sacred: a governance perspective for religious tourism destinations.

This chapter focuses on the main concepts and models of destination governance. Then, it explores the role of destination governance in the management of religious tourism destinations.

Author(s)
Piva, E.; Cerutti, S.; Raj, R.
ISBN
2019 CABI (H ISBN 9781786393197)
Type
Book chapter
CABI Book Chapter Info
Cover for Brand Dubai: sustaining its luxury image.

This chapter looks at the sustainable nature of the 'Dubai Luxury Brand' and its ever-expanding hospitality and tourism industries, raising arguments about its long-term sustainability as a luxury destination. As discussed in this chapter, the concept of luxury is contradictory to the sustainable...

Author(s)
Heyes, A.; Nadkarni, S.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for The relationship of food, tourism, destination branding and marketing.

This chapter uses many examples, especially from South Africa, Malawi and Gambia, in order to highlight the relationship of tourism, food, destination branding and marketing. It explains branding and brands, the relationship between brands and destination, and how food brands are related to tourism ...

Author(s)
Mankhomwa, E.; Chilembwe, J. M.; Mweiwa, V. R.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for A theoretical approach to strategies of marketing in the scope of tourism destination types.

This chapter identifies different types of destinations in tourism (namely, urban, cultural tourism, sports tourism, business tourism, Cittaslow, brand and resort destinations) and develops a theoretical approach to different marketing strategies based on these types of destinations. Various...

Author(s)
Bașarangİl, İ.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for The three stages of tourism.

This chapter starts with an overview of early tourism, where the journey and route were of critical importance. It then discusses: the three essential tools and facilitators of route-focused tourism (tour operators, guides and guidebooks); the emergence of destination-focused tourism since the...

Author(s)
Ward-Perkins, D.; Beckmann, C.; Ellis, J.
ISBN
2020 CABI (H ISBN 9781786394767)
Type
Book chapter

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