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CABI Book Info
Cover for Transforming travel: realising the potential of sustainable tourism.

This book presents an argument for transforming tourism and provides a guide for anyone looking to develop successful sustainable tourism enterprises and destinations. It has seven chapters exploring what a truly transformative tourism might look like with respect to hotels, travel experiences,...

Author(s)
Smith, J.
ISBN
2018 CABI (H ISBN 9781786394194)
Type
Book
CABI Book Chapter Info
Cover for Transforming communication.

This chapter discusses how social media can transform tourism and how communication can support transformative tourism.

Author(s)
Smith, J.
ISBN
2018 CABI (H ISBN 9781786394194)
Type
Book chapter
CABI Book Chapter Info
Cover for Research reports and presentations.

The production of a written report to communicate the results of a tourism research project is described, as are suggestions for making an oral presentation. Special attention is paid to how to use that now-standard visual aid, PowerPoint. Also presented are guidelines for producing an effective...

Author(s)
Smith, S. L. J.
ISBN
2017 CABI (H ISBN 9781780648873)
Type
Book chapter
CABI Book Chapter Info
Cover for Transforming a <i xmlns="http://www.w3.org/1999/xhtml">terroir</i> into a tourist destination.

This chapter (i) identifies differences and points of connection between 'global tourist product' and 'specific tourist product'; (ii) shows how to build the right gastronomic tourist product in the right place; and (iii) discusses how to communicate the identity of a tourist 'terroir'.

Author(s)
Croce, E.; Perri, G.
ISBN
2017 CABI (H ISBN 9781786391278)
Type
Book chapter
CABI Book Chapter Info
Cover for Outdoor recreation management practices.

This chapter outlines the strategies and practices that can be used to manage outdoor recreation. Related concepts applied to the management of outdoor recreation are also discussed, namely, the classification of problem behaviours, theories of moral development, and communication theory.

Author(s)
Manning, R. E.; Anderson, L. E.; Pettengill, P. R.
ISBN
2017 CABI (H ISBN 9781786391025)
Type
Book chapter
CABI Book Chapter Info
Cover for Consumer behaviour in the organic and Fair Trade food market in Europe.

This chapter summarizes the results of European research on consumer preferences, buying motives, willingness to pay as well as barriers for buying organic and Fair Trade food products. It also demonstrates the implications for standard setting, certification, labelling and communication.

Author(s)
Zander, K.; Schleenbecker, R.; Hamm, U.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter
CABI Book Chapter Info
Cover for Managing health-related crises in the cruise industry.

This chapter provides a comprehensive analysis of health-related crises within the cruise industry and offers empirical recommendations for both practitioners and scholars. This chapter is divided into 3 parts: the first part briefly reviews the relevant concepts and definitions, the second part...

Author(s)
Liu BingJie; Pennington-Gray, L.
ISBN
2017 CABI (H ISBN 9781780646084)
Type
Book chapter
CABI Book Chapter Info
Cover for Marketing, communications and rural business in developing countries.

This chapter introduces the concept of marketing and communications for rural businesses in developing countries. Various cases coming from a range of business activities are included to reveal the practical aspect of relevant theoretical frameworks. For example, this chapter delineates the...

Author(s)
Obayelu, A. E.; Stylos, N.
ISBN
2017 CABI (H ISBN 9781780647494)
Type
Book chapter
CABI Book Chapter Info
Cover for Communicating research results.

This chapter focuses on communicating and reporting research results and discusses four types of research reports: class assignments, a thesis or dissertation, a research journal article and a technical report. Most comprehensive research reports, such as a thesis, contain all of the following...

Author(s)
Tierney, P.
ISBN
2017 CABI (H ISBN 9781786390486)
Type
Book chapter
CABI Book Chapter Info
Cover for The role of empowerment, internal communication, waiting time and speed in service recovery.

This chapter stresses the importance of employee empowerment and internal communication within the context of service recovery in tourism and hospitality. Waiting time and speed of service recovery, which are critical for both businesses and customers, are also discussed.

Author(s)
Dalgıc, A.; Toksöz, D.; Bırdır, K.
ISBN
2017 CABI (H ISBN 9781786390677)
Type
Book chapter

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