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Cover for Measuring the image of a cultural tourism destination through the collage technique.

This chapter applies the method of collage to the analysis of the image of Leon, a city in the inland region of Castilla y Leon, Spain. Collage is a projective technique that can be described as 'a method in which participants are asked to represent a topic or phenomenon visually by composing and...

González Fernández, A. M.; Rodríguez Santos, M. C.; Cervantes Blanco, M.
2010 CABI (H ISBN 9781845935184)
Book chapter