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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Book cover for Corporate social responsibility: win-win propositions for communities, corporates and agriculture.


This book with 13 chapters presents various efforts across India, made by different corporates in collaboration with ICRISAT. It describes how in each location, cutting across the sectors, both the corporate and a research organization have meticulously designed and executed location- specific projects in the interest of enhancing livelihoods and improving natural resource use efficiency. The firs...


Chapter 7 (Page no: 119)

Improving water availability and diversification of cropping systems in pilot villages of north and southern India.

Bundelkhand region of Uttar Pradesh and southeastern region of Karnataka (e.g. Kolar) are hot spots of poverty located in the semi-arid tropics. These regions are vulnerable to climate change and experience water scarcity and land degradation. Despite having moderate to good rainfall (700-850 mm), freshwater availability in these areas are declining due to over-extraction, poor groundwater recharge and change in land use. With realization of the importance of watershed development programme, the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) along with national partners (ICAR - Central Agroforestry Research Institute (CAFRI), Jhansi), NGO (MYRADA), district administration, state governments and local community started developing a model watershed with support of CSR funding of Coca-Cola India Foundation from 2011. The Parasai-Sindh watershed of 1250 ha with ICAR-CAFRI at Jhansi and Muduvatti watershed of 1340 ha with MYRADA in Kolar district were selected. From beginning of the project, science-led interventions comprising soil and water conservation practices, productivity enhancement, crop diversification and intensification through agroforestry interventions, integrated nutrient and pest management and other livelihood-based activities were implemented. This has resulted in improved groundwater table, crop intensification and increased rural income and livelihood. Low-cost rainwater harvesting structures at Parasai-Sindh watershed harvested minimum 250,000 m3 of surface runoff annually and facilitated groundwater recharge, resulting in increased groundwater table by 2-5 m and increased cropping intensity and agricultural and livestock productivity by 30-50%. It is estimated that watershed interventions in pilot villages enhanced average annual family income from rupee 50,000/year to rupee 140,000/year in a short span of 3-4 years in Parasai-Sindh watershed. Similar results on increased groundwater table and crop intensification were observed in Muduvatti watershed in Kolar district.

Other chapters from this book

Chapter: 1 (Page no: 1) Corporate social responsibility in India: philosophy, policy and practice. Author(s): Raju, K. V. Wani, S. P.
Chapter: 2 (Page no: 21) A holistic approach for achieving impact through CSR. Author(s): Wani, S. P. Girish Chander Garg, K. K.
Chapter: 3 (Page no: 35) Building soil health, improving carbon footprint and minimizing greenhouse gas emissions through CSR. Author(s): Girish Chander Wani, S. P. Pardhasaradhi, G. Patil, M. D. Rao, A. N.
Chapter: 4 (Page no: 55) CSR and climate-resilient agriculture - a JSW case study. Author(s): Petare, K. J. Rao, A. V. R. K. Patil, M. D. Wani, S. P. Sudi, R. Srinivas, K.
Chapter: 5 (Page no: 83) Improving livelihoods through watershed interventions: a case study of SABMiller India project. Author(s): Rajesh Nune Rao, Ch. S. Sudi, R. Wani, S. P. Garg, K. K. Rao, D. S. P.
Chapter: 6 (Page no: 102) Improved livelihoods - a case study from Asian Paints Limited. Author(s): Patil, M. D. Wani, S. P. Garg, K. K. Rajesh Nune
Chapter: 8 (Page no: 145) Scaling-up of science-led development - Sir Dorabji Tata Trust initiative. Author(s): Girish Chander Pathak, P. Wani, S. P. Pardhasaradhi, G. Dasgupta, S. K.
Chapter: 9 (Page no: 161) Increasing agricultural productivity of farming systems in parts of central India - Sir Ratan Tata Trust initiative. Author(s): Sawargaonkar, G. L. Girish Chander Wani, S. P. Dasgupta, S. K. Pardhasaradhi, G.
Chapter: 10 (Page no: 180) Sustainable development of fragile low-rainfall regions - Power Grid Corporation of India initiative. Author(s): Prabhakar Pathak Sudi, R. Wani, S. P. Aviraj Datta Nagaraju Budama
Chapter: 11 (Page no: 197) Farmer-centric integrated water management for improving livelihoods - a case study of Rural Electrification Corporation Limited. Author(s): Sudi, R. Girish Chander Wani, S. P. Pardhasaradhi, G.
Chapter: 12 (Page no: 213) Improving rural wastewater management. Author(s): Aviraj Datta Mukund Patil Wani, S. P.
Chapter: 13 (Page no: 229) Learnings and a way forward. Author(s): Wani, S. P. Raju, K. V.