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Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Book cover for Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Description

This book with 13 chapters presents various efforts across India, made by different corporates in collaboration with ICRISAT. It describes how in each location, cutting across the sectors, both the corporate and a research organization have meticulously designed and executed location- specific projects in the interest of enhancing livelihoods and improving natural resource use efficiency. The firs...

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Chapter 6 (Page no: 102)

Improved livelihoods - a case study from Asian Paints Limited.

Asian Paints Limited and International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) collaborated to improve rural livelihoods through integrated watershed development programme. Six villages in Patancheru mandal of Medak district, Telangana, India covering an area of 7143 ha were selected in consultation with the local community for Asian Paints Limited-ICRISAT watershed. The prime mitigation strategy for addressing water scarcity was initiated in the project by rainwater harvesting, efficient use of available water resources and recycling of grey water. Science-led interventions including soil test-based nutrient management, and improved crop cultivars and management practices were introduced for improving crop productivity. Rainwater harvesting structures of a total water storage capacity of 34,000 m3 were utilized for groundwater recharge. Based on the observation, estimated groundwater recharge due to check-dams with total storage capacity of 12,700 m3 during 2016 was 91,000 m3. The improved agronomic practices demonstrated in farmers' fields have shown 30-50% increase in grain yield.

Other chapters from this book

Chapter: 1 (Page no: 1) Corporate social responsibility in India: philosophy, policy and practice. Author(s): Raju, K. V. Wani, S. P.
Chapter: 2 (Page no: 21) A holistic approach for achieving impact through CSR. Author(s): Wani, S. P. Girish Chander Garg, K. K.
Chapter: 3 (Page no: 35) Building soil health, improving carbon footprint and minimizing greenhouse gas emissions through CSR. Author(s): Girish Chander Wani, S. P. Pardhasaradhi, G. Patil, M. D. Rao, A. N.
Chapter: 4 (Page no: 55) CSR and climate-resilient agriculture - a JSW case study. Author(s): Petare, K. J. Rao, A. V. R. K. Patil, M. D. Wani, S. P. Sudi, R. Srinivas, K.
Chapter: 5 (Page no: 83) Improving livelihoods through watershed interventions: a case study of SABMiller India project. Author(s): Rajesh Nune Rao, Ch. S. Sudi, R. Wani, S. P. Garg, K. K. Rao, D. S. P.
Chapter: 7 (Page no: 119) Improving water availability and diversification of cropping systems in pilot villages of north and southern India. Author(s): Garg, K. K. Ramesh Singh Wani, S. P. Chaturvedi, O. P. Inder Dev Patil, M. D. Sudi, R. Singh, A. K.
Chapter: 8 (Page no: 145) Scaling-up of science-led development - Sir Dorabji Tata Trust initiative. Author(s): Girish Chander Pathak, P. Wani, S. P. Pardhasaradhi, G. Dasgupta, S. K.
Chapter: 9 (Page no: 161) Increasing agricultural productivity of farming systems in parts of central India - Sir Ratan Tata Trust initiative. Author(s): Sawargaonkar, G. L. Girish Chander Wani, S. P. Dasgupta, S. K. Pardhasaradhi, G.
Chapter: 10 (Page no: 180) Sustainable development of fragile low-rainfall regions - Power Grid Corporation of India initiative. Author(s): Prabhakar Pathak Sudi, R. Wani, S. P. Aviraj Datta Nagaraju Budama
Chapter: 11 (Page no: 197) Farmer-centric integrated water management for improving livelihoods - a case study of Rural Electrification Corporation Limited. Author(s): Sudi, R. Girish Chander Wani, S. P. Pardhasaradhi, G.
Chapter: 12 (Page no: 213) Improving rural wastewater management. Author(s): Aviraj Datta Mukund Patil Wani, S. P.
Chapter: 13 (Page no: 229) Learnings and a way forward. Author(s): Wani, S. P. Raju, K. V.

Chapter details

  • Author Affiliation
  • International Crops Research Institute for the Semi-Arid Tropics, Patancheru, India.
  • Year of Publication
  • 2018
  • ISBN
  • 9781786394514
  • Record Number
  • 20183333905