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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Book cover for Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Description

This book with 13 chapters presents various efforts across India, made by different corporates in collaboration with ICRISAT. It describes how in each location, cutting across the sectors, both the corporate and a research organization have meticulously designed and executed location- specific projects in the interest of enhancing livelihoods and improving natural resource use efficiency. The firs...

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Chapter 5 (Page no: 83)

Improving livelihoods through watershed interventions: a case study of SABMiller India project.

Water plays an important role in the semi-arid tropical region to address water scarcity, land degradation, and crop and livestock productivity which improves the rural livelihood system. The Charminar Breweries (formerly SABMiller, and since merged with AB InBev) in Sangareddy district, Telangana, India has adopted an integrated approach to address the above issues in nearby villages of the plant under corporate social responsibility initiative between 2009 and 2017 in a phased manner. The major interventions implemented in the project focused on rainwater harvesting, productivity enhancement through soil test-based fertilizer application, improved crop cultivars, enriching soil organic carbon and improved agronomic practices. Further, livestock productivity was addressed by promoting spent malt (a by-product of the brewing industry, rich in carbohydrate, protein and other minerals) and improved breeding through artificial insemination. Various ex-situ interventions for water management enabled harvesting of nearly 150,000 m3 water every year and facilitated groundwater recharge, which resulted in increased water table of 0.5-1 ft across the geographical extent of nearly 7000 ha. Further, productivity interventions enhanced crop yield and cropping intensity by 30-50% compared to baseline situation. The livestock interventions enhanced milk yield by 1-2 l/day/animal. The watershed programme also introduced various income-generating activities for women and landless such as distribution of spent malt as animal feed, kitchen garden, vermicomposting and nursery raising. The programme has benefited nearly 5000 households directly or indirectly and increased household income by rupee 10,000 to rupee 25,000 per annum and contributed significantly towards improving rural livelihood along with strengthening various environmental services.

Other chapters from this book

Chapter: 1 (Page no: 1) Corporate social responsibility in India: philosophy, policy and practice. Author(s): Raju, K. V. Wani, S. P.
Chapter: 2 (Page no: 21) A holistic approach for achieving impact through CSR. Author(s): Wani, S. P. Girish Chander Garg, K. K.
Chapter: 3 (Page no: 35) Building soil health, improving carbon footprint and minimizing greenhouse gas emissions through CSR. Author(s): Girish Chander Wani, S. P. Pardhasaradhi, G. Patil, M. D. Rao, A. N.
Chapter: 4 (Page no: 55) CSR and climate-resilient agriculture - a JSW case study. Author(s): Petare, K. J. Rao, A. V. R. K. Patil, M. D. Wani, S. P. Sudi, R. Srinivas, K.
Chapter: 6 (Page no: 102) Improved livelihoods - a case study from Asian Paints Limited. Author(s): Patil, M. D. Wani, S. P. Garg, K. K. Rajesh Nune
Chapter: 7 (Page no: 119) Improving water availability and diversification of cropping systems in pilot villages of north and southern India. Author(s): Garg, K. K. Ramesh Singh Wani, S. P. Chaturvedi, O. P. Inder Dev Patil, M. D. Sudi, R. Singh, A. K.
Chapter: 8 (Page no: 145) Scaling-up of science-led development - Sir Dorabji Tata Trust initiative. Author(s): Girish Chander Pathak, P. Wani, S. P. Pardhasaradhi, G. Dasgupta, S. K.
Chapter: 9 (Page no: 161) Increasing agricultural productivity of farming systems in parts of central India - Sir Ratan Tata Trust initiative. Author(s): Sawargaonkar, G. L. Girish Chander Wani, S. P. Dasgupta, S. K. Pardhasaradhi, G.
Chapter: 10 (Page no: 180) Sustainable development of fragile low-rainfall regions - Power Grid Corporation of India initiative. Author(s): Prabhakar Pathak Sudi, R. Wani, S. P. Aviraj Datta Nagaraju Budama
Chapter: 11 (Page no: 197) Farmer-centric integrated water management for improving livelihoods - a case study of Rural Electrification Corporation Limited. Author(s): Sudi, R. Girish Chander Wani, S. P. Pardhasaradhi, G.
Chapter: 12 (Page no: 213) Improving rural wastewater management. Author(s): Aviraj Datta Mukund Patil Wani, S. P.
Chapter: 13 (Page no: 229) Learnings and a way forward. Author(s): Wani, S. P. Raju, K. V.