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Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Book cover for Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Description

This book with 13 chapters presents various efforts across India, made by different corporates in collaboration with ICRISAT. It describes how in each location, cutting across the sectors, both the corporate and a research organization have meticulously designed and executed location- specific projects in the interest of enhancing livelihoods and improving natural resource use efficiency. The firs...

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Chapter 2 (Page no: 21)

A holistic approach for achieving impact through CSR.

Food and nutritional security of projected population of 9.7 billion globally and 1.7 billion in India by 2050 is the major challenge of the 21st century. Alongside the challenge is to improve farmers' income and upgrade agriculture as a business to make it attractive to the youth and generate livelihood options through value chain, as 55% of the population in India is dependent on agriculture and allied sectors. Holistic solutions are needed to effectively address the issues of increasing land degradation, water scarcity and threat of climate change to bring in sustainable system intensification and diversification to high-yielding, climate-smart and high-value crops. There is a need to focus on enhancing system productivity through crops and livestock and services in a holistic manner rather than crops alone. In spite of availability of game-changing technologies, the farms are far from realizing the productivity potential mainly due to ineffective delivery of knowledge and scientific solutions. This necessitates the need to strengthen the 'Science of Delivery' of holistic solutions to farmers. Capacity building of farmers involving traditional and modern tools like information and communication technology, collectivization as producer organization, on-farm mechanization and infrastructure development for handling, storage and transport is the key to develop/promote significant control measures in production and effective linkages with the markets. Post-production is a sector that needs to be developed for income supplements at farm level as well as agro-zonewise processing facilities to strengthen farming enterprise. Targeted generation of livelihood options in the process is important for inclusive development, including mainstreaming of women.

Other chapters from this book

Chapter: 1 (Page no: 1) Corporate social responsibility in India: philosophy, policy and practice. Author(s): Raju, K. V. Wani, S. P.
Chapter: 3 (Page no: 35) Building soil health, improving carbon footprint and minimizing greenhouse gas emissions through CSR. Author(s): Girish Chander Wani, S. P. Pardhasaradhi, G. Patil, M. D. Rao, A. N.
Chapter: 4 (Page no: 55) CSR and climate-resilient agriculture - a JSW case study. Author(s): Petare, K. J. Rao, A. V. R. K. Patil, M. D. Wani, S. P. Sudi, R. Srinivas, K.
Chapter: 5 (Page no: 83) Improving livelihoods through watershed interventions: a case study of SABMiller India project. Author(s): Rajesh Nune Rao, Ch. S. Sudi, R. Wani, S. P. Garg, K. K. Rao, D. S. P.
Chapter: 6 (Page no: 102) Improved livelihoods - a case study from Asian Paints Limited. Author(s): Patil, M. D. Wani, S. P. Garg, K. K. Rajesh Nune
Chapter: 7 (Page no: 119) Improving water availability and diversification of cropping systems in pilot villages of north and southern India. Author(s): Garg, K. K. Ramesh Singh Wani, S. P. Chaturvedi, O. P. Inder Dev Patil, M. D. Sudi, R. Singh, A. K.
Chapter: 8 (Page no: 145) Scaling-up of science-led development - Sir Dorabji Tata Trust initiative. Author(s): Girish Chander Pathak, P. Wani, S. P. Pardhasaradhi, G. Dasgupta, S. K.
Chapter: 9 (Page no: 161) Increasing agricultural productivity of farming systems in parts of central India - Sir Ratan Tata Trust initiative. Author(s): Sawargaonkar, G. L. Girish Chander Wani, S. P. Dasgupta, S. K. Pardhasaradhi, G.
Chapter: 10 (Page no: 180) Sustainable development of fragile low-rainfall regions - Power Grid Corporation of India initiative. Author(s): Prabhakar Pathak Sudi, R. Wani, S. P. Aviraj Datta Nagaraju Budama
Chapter: 11 (Page no: 197) Farmer-centric integrated water management for improving livelihoods - a case study of Rural Electrification Corporation Limited. Author(s): Sudi, R. Girish Chander Wani, S. P. Pardhasaradhi, G.
Chapter: 12 (Page no: 213) Improving rural wastewater management. Author(s): Aviraj Datta Mukund Patil Wani, S. P.
Chapter: 13 (Page no: 229) Learnings and a way forward. Author(s): Wani, S. P. Raju, K. V.

Chapter details

  • Author Affiliation
  • International Crops Research Institute for the Semi-Arid Tropics, Patancheru, India.
  • Year of Publication
  • 2018
  • ISBN
  • 9781786394514
  • Record Number
  • 20183333901