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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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Corporate social responsibility: win-win propositions for communities, corporates and agriculture.

Book cover for Corporate social responsibility: win-win propositions for communities, corporates and agriculture.


This book with 13 chapters presents various efforts across India, made by different corporates in collaboration with ICRISAT. It describes how in each location, cutting across the sectors, both the corporate and a research organization have meticulously designed and executed location- specific projects in the interest of enhancing livelihoods and improving natural resource use efficiency. The first chapter sets the stage to understand the CSR path of development, course corrections, policy support from the Government of India, refinements made over the years, key findings of the recent assessments made by leading agencies and critical role played by national-level corporate associations. Chapter 2 presents why holistic solutions are needed to effectively address the issues of increasing land degradation, water scarcity and threat of climate change to bring in sustainable system intensification and diversification to high-yielding, climate-smart and high-value crops. Chapter 3 deals with unabated soil degradation due to low soil organic C levels, multiple nutrient deficiencies including micro and secondary nutrients, rising salinity and soil loss due to erosion which jeopardize food security of swiftly rising global population projected to be 9.7 billion by 2050. Chapter 4 describes the semiarid tropical region as primarily agrarian with the dominance of rainfed traditional agricultural production systems. Chapter 5 explains how water plays an important role in semiarid tropical regions to address water scarcity, land degradation, and crop and livestock productivity which improve the rural livelihood system. Chapter 6 shows the initiative by Asian Paints Limited to improve rural livelihood through integrated watershed development programme in six villages in Patancheru mandal of Medak district, Telangana, covering an area of 7143 ha. Chapter 7 emphasizes the development of the Bundelkhand region of Central India, which is the hot spot of water scarcity, land degradation and poor socioeconomic status. Chapter 8 provides soil health mapping for enhancing water use efficiency in watersheds for sustainable improved livelihoods in Sir Dorabji Tata Trust-supported initiative across 16 districts of Madhya Pradesh and Rajasthan states of India. Chapter 9 describes a scaling-up approach in developing soil test-based fertilizer recommendations at block level, supported by the Sir Ratan Tata Trust in Jharkhand and Madhya Pradesh. Chapter 10 explains innovative model of farmer-centric watershed management in Kurnool district, Andhra Pradesh and Vijayapura district, Karnataka for improving rural livelihoods and reducing degradation of natural resources. Chapter 11 presents the success story the community and farm-based rainwater conservation (supported by RECL) have created a net storage capacity of approximately 18 000 m3 with total conservation of approximately 50 000 m3/year of surface runoff water in Anantapur watershed of Andhra Pradesh and 27 000 m3 storage capacity with conservation of approximately 54 000 m3/year of surface runoff water in Mahabubnagar watershed of Telangana. Chapter 12 demonstrates how improved sanitation and hygiene through proper wastewater management is critical to sustainable growth of rural communities. Chapter 13 summarizes, based on different case studies shown in earlier chapters, livelihood benefits and improved water use efficiency across various CSR sites. Overall, this book provides an excellent insight into the early phase of CSR work undertaken by ICRISAT-led consortium for achieving the impacts and has gathered number of learnings by working in partnership.


Book Chapters

Chapter: 1 (Page no: 1) Corporate social responsibility in India: philosophy, policy and practice. Author(s): Raju, K. V. Wani, S. P.
Chapter: 2 (Page no: 21) A holistic approach for achieving impact through CSR. Author(s): Wani, S. P. Girish Chander Garg, K. K.
Chapter: 3 (Page no: 35) Building soil health, improving carbon footprint and minimizing greenhouse gas emissions through CSR. Author(s): Girish Chander Wani, S. P. Pardhasaradhi, G. Patil, M. D. Rao, A. N.
Chapter: 4 (Page no: 55) CSR and climate-resilient agriculture - a JSW case study. Author(s): Petare, K. J. Rao, A. V. R. K. Patil, M. D. Wani, S. P. Sudi, R. Srinivas, K.
Chapter: 5 (Page no: 83) Improving livelihoods through watershed interventions: a case study of SABMiller India project. Author(s): Rajesh Nune Rao, Ch. S. Sudi, R. Wani, S. P. Garg, K. K. Rao, D. S. P.
Chapter: 6 (Page no: 102) Improved livelihoods - a case study from Asian Paints Limited. Author(s): Patil, M. D. Wani, S. P. Garg, K. K. Rajesh Nune
Chapter: 7 (Page no: 119) Improving water availability and diversification of cropping systems in pilot villages of north and southern India. Author(s): Garg, K. K. Ramesh Singh Wani, S. P. Chaturvedi, O. P. Inder Dev Patil, M. D. Sudi, R. Singh, A. K.
Chapter: 8 (Page no: 145) Scaling-up of science-led development - Sir Dorabji Tata Trust initiative. Author(s): Girish Chander Pathak, P. Wani, S. P. Pardhasaradhi, G. Dasgupta, S. K.
Chapter: 9 (Page no: 161) Increasing agricultural productivity of farming systems in parts of central India - Sir Ratan Tata Trust initiative. Author(s): Sawargaonkar, G. L. Girish Chander Wani, S. P. Dasgupta, S. K. Pardhasaradhi, G.
Chapter: 10 (Page no: 180) Sustainable development of fragile low-rainfall regions - Power Grid Corporation of India initiative. Author(s): Prabhakar Pathak Sudi, R. Wani, S. P. Aviraj Datta Nagaraju Budama
Chapter: 11 (Page no: 197) Farmer-centric integrated water management for improving livelihoods - a case study of Rural Electrification Corporation Limited. Author(s): Sudi, R. Girish Chander Wani, S. P. Pardhasaradhi, G.
Chapter: 12 (Page no: 213) Improving rural wastewater management. Author(s): Aviraj Datta Mukund Patil Wani, S. P.
Chapter: 13 (Page no: 229) Learnings and a way forward. Author(s): Wani, S. P. Raju, K. V.