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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Food tourism: a practical marketing guide.

Book cover for Food tourism: a practical marketing guide.

Description

This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (i...

Metrics

Chapter 9 (Page no: 181)

Marketing.

This chapter focuses on marketing in food tourism. The discussion covers: tourism product development; selection of a marketing strategy; interruption versus permission marketing; marketing a region; marketing to the community; developing marketing tools; distribution points for information; and social media marketing tools.

Other chapters from this book

Chapter: 1 (Page no: 3) Introduction. Author(s): Stanley, J. Stanley, L.
Chapter: 2 (Page no: 24) The changing tourist. Author(s): Stanley, J. Stanley, L.
Chapter: 3 (Page no: 41) On-farm marketing and activities. Author(s): Stanley, J. Stanley, L.
Chapter: 4 (Page no: 77) Off-farm marketing and retailing. Author(s): Stanley, J. Stanley, L.
Chapter: 5 (Page no: 110) Agri-entertainment or agri-tourism. Author(s): Stanley, J. Stanley, L.
Chapter: 6 (Page no: 138) Accommodation. Author(s): Stanley, J. Stanley, L.
Chapter: 7 (Page no: 149) Independent garden centres and nurseries. Author(s): Stanley, J. Stanley, L.
Chapter: 8 (Page no: 154) The food offer. Author(s): Stanley, J. Stanley, L.
Chapter: 10 (Page no: 220) The future of food tourism. Author(s): Stanley, J. Stanley, L.

Chapter details