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Ebooks on agriculture and the applied life sciences from CAB International

CABI Book Chapter

Food tourism: a practical marketing guide.

Book cover for Food tourism: a practical marketing guide.

Description

This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (i...

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Chapter 1 (Page no: 3)

Introduction.

This chapter defines food tourism and looks at the level of consumer awareness about this form of tourism. It also discusses; the key drivers of culinary tourism from the perspectives of consumers and farmers; the development and challenges of food tourism; some considerations for food producers and farmers in moving to this tourism sector; and the steps in developing a culinary tourism strategy and action plan.

Other chapters from this book

Chapter: 2 (Page no: 24) The changing tourist. Author(s): Stanley, J. Stanley, L.
Chapter: 3 (Page no: 41) On-farm marketing and activities. Author(s): Stanley, J. Stanley, L.
Chapter: 4 (Page no: 77) Off-farm marketing and retailing. Author(s): Stanley, J. Stanley, L.
Chapter: 5 (Page no: 110) Agri-entertainment or agri-tourism. Author(s): Stanley, J. Stanley, L.
Chapter: 6 (Page no: 138) Accommodation. Author(s): Stanley, J. Stanley, L.
Chapter: 7 (Page no: 149) Independent garden centres and nurseries. Author(s): Stanley, J. Stanley, L.
Chapter: 8 (Page no: 154) The food offer. Author(s): Stanley, J. Stanley, L.
Chapter: 9 (Page no: 181) Marketing. Author(s): Stanley, J. Stanley, L.
Chapter: 10 (Page no: 220) The future of food tourism. Author(s): Stanley, J. Stanley, L.

Chapter details